The Jets have entered a territory they haven’t been in for more than a decade.

The Land of the Hated.

You have to go back to the Rex Ryan era and his bombastic Bill Belichick “kiss the rings’’ musings to find a time when the Jets have attracted this much attention.

There isn’t a team in the NFL that enters the 2023 season as more of a lightning rod than the Jets, with haters lying in wait to see them fail and then pounce.

Aaron Rodgers is as polarizing a player as there is in the league, and since the Jets traded for him, he and the organization have been living a very public affection-filled honeymoon.

Then there’s the Jets as the subject of the HBO series “Hard Knocks.’’

There’s an assumption that the teams that do “Hard Knocks’’ are doing it because they’re publicity hungry. The fact is, the Jets didn’t ask for “Hard Knocks.” They were persuaded to do it by powers higher than those that reside in Florham Park, N.J.

The Jets, too, are scheduled for at least five prime-time TV games this season, thanks to the acquisition of Rodgers and the hype that surrounds a team that hasn’t made the playoffs since 2010.

And now, the win-now Jets are in play to sign former Vikings star running back Dalvin Cook, who’s scheduled to visit this weekend.

So, whether you like it or not, the Jets are going to be in your face this season.

On Thursday morning, before the they’d even taken the field for their training camp practice, the Jets were dished a heaping plate of hate for breakfast, in the form of classless, unnecessary, unfriendly fire from across the country, where Broncos coach Sean Payton dropped a bomb on them.

Payton, in his first year as the Denver coach, took particular aim at Jets offensive coordinator Nathaniel Hackett, who was fired after 15 games last year as the Broncos’ head coach, calling Hackett’s work in Denver “one of the worst coaching jobs in the history of the NFL.’’

The 59-year-old Payton, who coached the Saints from 2006-21, won one Super Bowl and has never been short on love for himself, unloaded on Hackett and the Jets in an interview with USA Today.

He, too, torched the Jets for being attention mongers, relating the Broncos’ 2022 troubles to what might lie ahead for the Jets in ’23.

“It doesn’t happen often where an NFL team or organization gets embarrassed,’’ Payton said. “And that happened here. Part of it was their own fault, relative to spending so much [expletive] time trying to win the offseason — the PR, the pomp and circumstance, marching people around and all this stuff. The Jets did that this year. You watch. ‘Hard Knocks,’ all of it. I can see it coming. So, listen … just put the work in.”

You have to wonder if Payton unwittingly forgot that his team, which went 5-12 last season, plays the Jets in Week 5 in Denver. Or maybe he didn’t and doesn’t give a damn. Whatever, that Oct. 8 game just got some hot sauce added to it.

“I’m not going to acknowledge Sean on that,’’ Jets coach Robert Saleh said after practice addressing Payton’s outlandish rants. “He’s been in the league a while [and] he can say whatever the hell he wants.’’

The Jets third-year coach, who doesn’t lack passion, wasn’t finished.

“As far as what we have going on here, I kind of live by the saying, ‘If you ain’t got no haters, you ain’t popping,’ ’’ Saleh said. “So, hate away. Obviously, we’re doing something right if you’ve got to talk about us when we don’t play you ’til Week [5] … and I’m good with it.

“I get it. There’s a lot of external noise, there’s a lot of people who are hating on us, there’s a lot of people who are looking forward for us to fail. There’s lot of crows pecking at our neck.“The only bird that will actually attack an eagle is a crow,’’ Saleh said. “It perches on its neck, pecks at it and instead of fighting back, the eagles soars to a height where the crow can’t breathe anymore, and eventually the crow falls off.’’

“All you can do it keep spreading your wings and keep flying high until those crows fall off and suffocate from the inability to breathe. That’s a whole other analogy I’ll get into later.’’

Then he did after the press conference was over.

The Jets are an easy target. They used to get beat up just for being the Jets — 12-plus years without a playoff berth and 50-plus years since their only appearance in a Super Bowl. Now they’re getting picked on because they actually might be pretty damned good.

Welcome to the Land of the Hated.