Summer deals are heating up across the internet.
With Amazon’s first-ever four-day Prime Day finally here, the mega-retailer is offering huge discounts on premium beauty brands like EltaMD — a longtime celebrity favorite.
While the brand’s bestsellers include both clear and tinted SPFs, Hailey Bieber’s partial to the bestselling UV Daily SPF 40 Tinted Face Sunscreen — a formula designed for dry and combination skin, thanks to hydrating ingredients like hyaluronic acid.
“A lot of sunscreens make my skin break out and this one has been my holy grail,” the model said in a 2021 Elle video showcasing her morning beauty routine.
She’s not the only one slathering on EltaMD, as Kyle Richards has praised both UV Daily and the brand’s UV Clear sunscreen on Amazon Live, even going so far as calling the latter the “best sunblock for the face.”
“I see this everywhere, all of the girls … my friends, we all use this,” she explained of the bestseller, which is currently 10% off when you apply Amazon’s coupon at checkout.
Gwyneth Paltrow’s also an EltaMD devotee, once sharing shared an Instagram snap of UV Clear surrounded by Goop bottles on her countertop.
Having tried the formula ourselves, we’re not surprised it’s such an A-list favorite.
“It provides stellar protection, plays well under makeup and doesn’t break me out. That’s pretty much all I could ask for in a sunscreen!” Page Six Style & Shopping Director Elana Fishman raves.
“I’ve tried both the tinted and un-tinted versions, and you really can’t go wrong with either one.”
For more beauty deals you can’t go wrong with, make sure you catch our full guide to the best Prime Day scores.
More Prime Day Beauty Deals
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
For the first time this year, Prime Day will span 4 days! Sales begin on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.
Calling all chronic procrastinators: Prime Day 2025 ends on July 11 at 11:59 p.m. PT.
Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for a potential return of Amazon’s Prime Big Deal Days for pre-Black Friday discounts in October! Page Six Style will have all the latest news here.