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Jul 1, 2025  |  
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NextImg:Save over 40% on Sarah Jessica Parker’s viral lip plumper: ‘Oh Tarte, what have you done’

Couldn’t help but wonder what lip balm Sarah Jessica Parker uses?

While the “Sex and the City” star rarely publicly praises products, she shared a video of Tarte’s Maracuja Juicy Lip Plump on Instagram last month, raving, “Oh Tarte, what have you done?”

And right now, the viral beauty brand is slashing prices up to 70% off — including unheard-of savings on bestsellers like Parker’s plumping gloss.

Tarte

The actress found out about the formula from her go-to makeup artist, Elaine Offers Woulard. (“I am not an influencer, I am just the ‘appliquee,'” Parker quipped in her post.)

The bestseller — backed by over 1,200 largely glowing reviews — is drastically discounted in a whopping 42 shades, from clear to maroon to pretty pink nudes.

Given one flies off the shelves every six seconds, per the brand, now’s the time to snap it up for a steal.

In addition to Parker’s product — which promises both plumping and hydration — the formula is also on sale in a shimmery version and a non-plumping balm.

A shimmery lip balm from Tarte
Tarte

Lip products aren’t the only marked-down Tarte finds with great word of mouth, however; a version of the brand’s famous Shape Tape Concealer — the Shape Tape Glow Wand — is currently on sale for under $30, too.

Kyle Richards has highlighted the original full-coverage formula in multiple Amazon Lives, saying “I don’t know what I’d do without it.”

Tarte Shape Tape Concealer
Tarte

She’s not the only Bravoleb stocking up on Tarte; “Summer House” star Lindsay Hubbard raved about the Tarte Sculpt Tape Contour in her own Amazon Live this spring.

Tarte bronzer
Tarte

“I love a good contour,” she said of the easy-to-use tube, which she packed for the Kentucky Derby. “A lot of people think I have cheek filler. I do not; I was blessed [with] high cheekbones.”

Save on sets and limited-edition drops

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.