Black Friday isn’t just for shopping anymore… it’s also for football. But even the football is kind of about shopping, because Amazon is revealing brand-new exclusive deals during every quarter of today’s Jets vs. Dolphins game.

The latest of those deals is this one; the 4th quarter TCL deal has finally been announced and you can shop it right now.

The TCL 55-inch Q6 QLED 4K Smart TV with Fire TV, which normally costs $499.99, is currently 40% off.

At just $299.99, it’s $80 lower than the next lowest price we’ve ever seen on Amazon.

You’ll have to act fast, because this deal is exclusive to Amazon Prime subscribers, and it’s only available for a limited time while supplies last.

If you’re looking for a TV with good sound quality, bright picture, and value for money, this is the one for you based on reviews from Amazon shoppers.

For more content, check out the Decider Shopping section.