Amazon Prime Day is finally here — and filled with plenty of wow-worthy deals.
In addition to makeup and skincare staples, the two-day extravaganza’s biggest beauty buys include haircare from Color Wow, celebrity hairstylist Chris Appleton’s label.
The styling pro regularly works with Kim Kardashian, executing headline-making looks ranging from her platinum blond Marilyn moment in 2022 to her recent DMV photoshoot. (She’s played a role in his major moments, too, as she officiated his wedding to Lukas Gage this year.)
But while many of the reality star’s looks cost big bucks — who could forget her $10K ponytail at the 2021 Met Gala? — Appleton’s bestselling Color Wow Dream Coat ($19.60, originally $30) rings in at just under $20 today.
The TikTok-favorite anti-frizz formula is designed to leave hair “super glossy, glassy and ultra smooth” per the product description.
As for it’s famous fans? Appleton used the viral buy on client Jennifer Lopez for her 2020 Super Bowl Halftime Show performance to lock her look in place in the Miami heat.
“It’s my go to. [It] transforms the texture of hair, it has a water resistant technology,” he said a YouTube tutorial on the look, calling the formula “light as water” and “not greasy at all.”
In addition to the original Dream Coat, Prime Day deals on Color Wow also include the Dream Coat for Curly Hair ($17, originally $20), Root Cover Up ($24, originally $35) and One Minute Transformation Styling Cream ($17, originally $24).
You might not want to take too many minutes deciding, however, as these deals — plus the best tech, royal-loved and Oprah-approved buys — won’t last long.