One frock to rule them all?

While promoting “And Just Like That” Season 3 in NYC recently, Sarah Jessica Parker stepped out wearing a smocked gingham dress that instantly looked familiar — because Kaia Gerber, Camila Morrone and scores of Instagram “It” girls own it too.

Since its launch in 2021, Doên’s Ischia Dress had become a brand bestseller thanks to its double-puffed sleeves, waist-accentuating smocked bodice and easy, ankle-grazing skirt.

Thanks to the wide scoop neckline, the dress can be styled either on or off the shoulders — and while it looks gorgeous styled simply, you can also switch up your look with layers and the accessories of your choice. (See: SJP’s Western-style belt, blush pink blazer and peep-toe pumps.)

A Dôen classic, the Ischia Dress regularly rolls out in new colors and prints that tend to sell out fast. It’s currently available in black, white, floral and checked versions, any of which would make for a one-and-done outfit for brunch, a dinner date or your next vacation.

It also comes in two different fabrics: an organic cotton and viscose blend, which offers a softer feel and a romantic swish as you walk, and 100% organic cotton, which is a bit more crisp and structured.

With famous fans including Taylor Swift (who stepped out wearing the Benoit Dress just last week) as well as Meghan Markle, Emma Roberts and Olivia Rodrigo, Dôen is known for its soft, summer-ready styles — and the Ischia Dress is a perfect example.

This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.