Your favorite childhood snack is spicing things up.
For the first time in nearly a decade, Ritz Bitz Cracker Sandwiches are introducing a brand-new flavor: Spicy Queso.
The new flavor is a “layered experience,” adding a spicy kick to the beloved rich, creamy cheese flavor.
“With Spicy Queso, we’re answering consumers’ demands for exciting, bold flavors and turning up the heat on the Ritz Bits you know and love,” Steven Saenen, Ritz Vice President of Marketing, said in a statement. “It’s a bold twist on your childhood favorite, with a kick in each mini bite.”
While the Spicy Queso flavor is the first addition to the Ritz Bits family, it was initially introduced to the brand in 2022 as part of the Ritz Cheese Crispers family.
It’s the latest addition to the brand portfolio, following the success of the Ritz Toasted Chips’ Sweet Habanero flavor earlier this year.
Spicy Queso Ritz Bitz will be available in 3-ounce snack-sized bags at convenience store locations across the U.S. starting this month, and larger 8.8-ounce boxes will be available at major food retailers beginning February 2025.
The release of the larger boxes of Spicy Queso Ritz Bitz will coincide with the brand’s Super Bowl debut with its first 30-second commercial during the big game.
“A Super Bowl spread is only as good as the cracker holding it,” Saenen told Digital Marketing News.
“On a day when our products will be served on party platters nationwide, it seemed only fitting for us to finally make an appearance on the big screen, too.”