This star sparkles in any light.
Pamela Anderson has landed a new modeling contract with Pandora, showing off her natural beauty — and the brand’s three new lab-created diamond ranges — in her fresh-faced ads.
The former “Baywatch” star, 56, glows as she poses in a white trouser suit and a cream silk blouse in the snaps, wearing barely-there makeup to promote the jewelry retailer’s latest pieces, which launched Thursday.
“Once in a lifetime is never enough,” Anderson says as she models her sparkling jewelry in the ad, which also features Vogue creative director-at-large Grace Coddington and model Precious Lee, among others.
The “Love, Pamela” author wears a hint of bronze eyeshadow and a peachy lip for Pandora’s “Diamonds for All” campaign, which was created to emphasize that women don’t need to save diamond jewelry for special occasions.
In the ads, she stacks multiple bangle bracelets ($1,550)in both yellow and white gold versions along with four diamond rings, including a twisted gold style ($1,650) that matches her bracelets.
“I like the fact that these are lab-grown diamonds, and knowing the jewelry is crafted from recycled silver and gold makes me feel good about wearing it,” Anderson said in a statement. “It is actually the more radical, kind-of-glamorous move.”
Pandora shared its excitement about the brand’s new face on Instagram Wednesday, writing, “Iconic. Legendary. Brilliant. We are beyond excited to introduce the ever-radiant @pamelaanderson for Pandora Lab-Grown Diamonds! ????.”
“✨” Anderson commented on the post, while a fan wrote, “Pamela is iconic and what a great ambassador for Pandora ????.”
“Great new collection and Pamela is so beautiful in this campaign!! ????” another Instagram user added.
Her Pandora ads aren’t the first time in recent days that the bombshell has ditched her signature sexy style for a softer look.
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Last week, the “Home Improvement” star shared a bare-faced selfie that let her freckles shine after revealing the reason why she largely stopped wearing makeup.
“I just felt, without Alexis, it’s just better for me not to wear makeup,” Anderson told Elle, referring to her late makeup artist, Alexis Vogel, who died of breast cancer in 2019.
Since then, the Hollywood blonde has enjoyed a natural look, calling the change “freeing, fun and a little rebellious.”