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NY Post
New York Post
26 Jun 2023


NextImg:Psychedelic conveyor belt sushi joint is a taste of kawaii in NYC

Eating fish is rarely so cute, colorful or creatively delivered.

On Wednesday, Sushidelic will become Manhattan’s only conveyor belt sushi joint (NYC has one other, in Flushing) when it begins formally serving diners off its already TikTok-viral moving food walkway.

The restaurant is a creation of Japanese artist Sebastian Masuda, widely known as the godfather of kawaii culture, who previously installed a nine-foot Hello Kitty statue in Midtown and founded Harajuku’s since-shuttered but still-beloved Kawaii Monster Café. 

Like the Café, Sushidelic’s menu includes offerings that appear more art objects than edible, but here Masuda has retrofitted the concept to appeal to New Yorkers, “a taste of Harajuku, Japan adapted for Soho.”

“Japan is a lot more conservative,” he explained to The Post of his “new generation sushi restaurant,” at 177 Lafayette St., adding “This restaurant wouldn’t be popular in Tokyo.” 

For borough residents, though, it offers an opportunity to be immersed in kawaii culture’s literally “adorable” aesthetic without compromising flavor, and to enjoy a six-course omakase ($85) that’s a far cry from the city’s many traditional takes on the set-menu meal.

Fare includes pink rice and macarons, a chirashi parfait with soy sauce syringe, an exported matcha IPA and a paint palette full of dyed dips, all served beneath three enormous, revolving resin cats, coming out on the conveyor belt amid plated sculptures ranging from a button-eyed teddy bear to a glossy red stiletto. 

Sushidelic’s opening hours will be Tuesday to Saturday, from 5 P.M. to 11 P.M.
Naoyasu Mera

sushidelic soho opens

The restaurant’s 177 Lafayette St. storefront.
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sushidelic soho opens

Japanese artist Sebastian Masuda, creator of Sushidelic.
Naoyasu Mera

sushidelic soho opens

Kiosks will soon allow takeout patrons to buy “sushi candy.”
Naoyasu Mera

Staff are still working out a name card system by which customers can recognize their order when it arrives at their seat, so costumed staff are currently charged with serving most of the courses, and all for those not seated at the 18-seat counter. 

Also in the works are an ala carte menu, takeaway “sushi candy” purchasable via kiosks, more art for the walls and Masuda merchandise — additions that promise to add even more options and color to an already hallucinatory eatery that, unlike many other “immersive” NYC offerings, actually takes its shtick all the way.