It’s Amazon Prime Day, and the deals are starting to roll in.
Running four days, rather than the normal two, you’ll be able to shop Prime Day, including all of the best Amazon Prime Day Kindle deals from now through the end of the day on July 11. Every Kindle model is currently discounted, and some are reaching all-time low prices.
There’s even a Kindle Unlimited Black Friday deal to get free books! When you shop a new Kindle, you’ll get three months of Kindle Unlimited free to explore everything that the unlimited library has to offer.
Remember, you’ll need to be an Amazon Prime member to take advantage of these great deals, but you can sign up for 30 days free before committing to a paid membership.
If you have your eye on a Kindle while it’s on sale for Prime Day, you know what to do: add it to your cart! These deals will be gone in a flash, and you don’t want to miss out.
The basic Kindle is its lightest and most compact size yet. It comes with a brighter front light (25% brighter at max setting than the previous Kindle generation), dark mode, and the same glare-free matte display you know and love.
Screen size: 7-inches | Colors: Black, Matcha | Storage: 16 GB | Battery life: Up to 6 weeks
The Kindle Paperwhite is my favorite, and as an e-reader tester, the one I recommend to most people. It has actually gotten even better following its October 2024 update. With a higher contrast ratio and 25% faster page turns, it’s the fastest Kindle Paperwhite ever. It’s still waterproof and still allows users to customize not just screen brightness, but also warmth.
Screen size: 7-inches | Colors: Black, Raspberry, Jade | Storage: 16 GB | Battery life: Up to 12 weeks
Aside from a metallic finish instead of a matte one, some of the major things that set the Signature Edition apart from the standard Paperwhite (a.k.a. what you’re splurging on!) are the expanded storage and an auto-adjusting front light that adapts to your surroundings, getting brighter when you’re in sunlight and darker as the night goes on to adapt to your environment. It’s a small upgrade that makes a huge difference.
When you can get the Signature Edition for its lowest price ever — and lower than the Paperwhite standard model — why wouldn’t you?!
Screen size: 7-inches | Colors: Metallic Black, Metallic Raspberry, Metallic Jade | Storage: 32 GB | Battery life: Up to 12 weeks
Now at its lowest price ever, the Kindle Colorsoft Signature Edition has an upgraded 7-inch screen with 300 ppi resolution in black and white and 150 ppi resolution in color. The matte, anti-glare screen is perfect for reading in any environment, enhanced by the auto-adjusting front light that changes the screen brightness based on your surroundings.
Aside from the color screen, the Colorsoft Signature Edition model is identical to the Paperwhite Signature Edition.
Screen size: 7-inches | Colors: Metallic Black | Storage: 32 GB | Battery life: Up to 8 weeks
The Amazon Kindle kids edition is your basic Kindle and then some, and it’s not just for kids. It’s just the basic Kindle model with a fun, kid-friendly case and a six-month subscription to Amazon Kids+, which will give little ones unlimited access to appropriate chapter books, graphic novels, and more.
Another highlight of the Kids Edition is the two-year warranty: if it breaks, Amazon will replace it for free.
Screen size: 7-inches | Colors: Space Whale, Ocean Explorer, Unicorn Valley | Storage: 16 GB | Battery life: Up to 6 weeks
There’s nothing different about the actual device here at all; it is literally just the black Kindle Paperwhite in a fun case (that you can take off and never look at again, if you don’t want to). It has the same 7-inch anti-glare screen, long battery life, and fast page turns that make the Paperwhite one of the best e-readers.
Screen size: 7-inches | Colors: Cyber City, Diary of a Wimpy Kid, Starfish | Storage: 16 GB | Battery life: Up to 12 weeks
The Kindle Scribe is Amazon’s first e-reader that combines reading with writing, allowing users to take handwritten notes directly on the screen. It features an extra-large 10.2-inch Paperwhite display and comes with a Basic Pen for a natural writing experience. Ideal for both readers and note-takers, it supports annotation in books and organization of notebooks, journals, and PDFs.
Screen size: 10.2-inches | Colors: Tungsten, Metallic Jade | Storage: 32 GB | Battery life: Up to 12 weeks
In a new twist for 2025, shoppers have 4 days to take advantage of Prime Day discounts. This sale starts on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.
Prime Day 2025 ends on July 11 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on July 12 their time to shop the deals.
Prime Day is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.
From reporting on Amazon sales throughout the years, we can tell you for certain that it’s the ideal period to stock up on household essentials, score great deals on vacuums, tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.
We certainly think so! Prime Day is a great chance to score Black Friday-worthy discounts on thousands of deals, including everything from big ticket items to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.
Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Prime Big Deal Days sale, which typically runs in October for shoppers looking to beat the holiday rush of Black Friday.
Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.
For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.