


There are few men who’ve reached the summit of fame, economic prosperity and respect only to lose their footing and fall as far as OJ Simpson.
The Juice once personified the American Dream.
Then he was consumed by evil and became an American Tragedy.
Through his disregard for human life and abundance of pride, his life represents a symbolic lesson of how the mighty can fall when they believe they are the all-mighty.
But it wasn’t just the murder of Nicole Brown Simpson and Ron Goldman that exposed Simpson’s malevolence.
It was that a man who proclaimed to want to be judged by the content of his character — and had been during a Hall of Fame football career and a successful transition to acting and advertising — made his trial all about the color of his skin.
Simpson and his defense team exploited America’s racial wound, peeled off the fresh scab of the Rodney King debacle and invited press vampires to endlessly feed off our bleeding gash.
For months, America’s media implored us to digest a narrative about our inability to heal as a nation.
Johnnie Cochran and others made Simpson a martyr for a racial cause he never cared about before.
The trial of the century wasn’t about discovering the truth surrounding the death of innocent people or even proving Simpson’s innocence: It was about reigniting a racial flame that we refuse to let completely burn out.
Many Americans saw their narrative, bias and entertainment through the actions occurring in a courtroom but ignored the pain, sorrow and grieving of the Brown and Goldman family.
There is no righteousness found in letting injustice occur to prove a point.
Simpson deserved his fall, and we deserve ours as well. What the trial showed me was we are willing to satiate our lust for confirmation bias and symbolic revenge at the expense of real victims and our media will always manufacture a supply if we constantly demand it.
The Simpson trial was the prototype for an even more ideological and blood-thirsty media apparatus and they’re willingness to stoke any story that smells of racial divison.
Simpson behaved as if he was an unaccountable god amongst men when he was alive, but gods don’t get judged when they die: He will.
Adam B. Coleman is the author of “Black Victim to Black Victor” and founder of Wrong Speak Publishing. Follow him on Substack: adambcoleman.substack.com.