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NY Post
Page Six
14 Mar 2024


NextImg:Meghan Markle launching new lifestyle brand, American Riviera Orchard

The Tig is back … sort of.

Meghan Markle quietly announced her new lifestyle brand, American Riviera Orchard, on Thursday, sharing some cryptic posts on her new Instagram account.

The Duchess of Sussex, 42, is launching the brand as an extension of her old lifestyle blog, “The Tig,” with an insider telling Page Six Style that it will focus on home, garden, food and general lifestyle wares.

Markle is launching her new lifestyle brand, American Riviera Orchard. Getty Images
American Riviera Orchard
The brand’s logo features an embroidery-like font. American Riviera Orchard

For more Page Six Style …

An industry source tells Page Six Style, “She’s been working on this for over a year and it’s all the things that are close to her heart — all the things she’s passionate about.”

A representative for Markle was not available for comment.

The logo for the brand features a script-like font that resembles Meghan’s calligraphy.

The Montecito-based royal is also expected to launch a lifestyle/food show with Netflix in hopes of becoming the next Martha Stewart, as Page Six exclusively reported last month.

As for American Riviera Orchard’s next move, watch this space.