If you’ve been considering adding this beauty buy to your cart, it’s time to glow for it.
While Amazon’s Prime Big Deal Days is filled with major beauty deals, L’Oréal Paris True Match Lumi Glotion is a true highlight (in more ways than one).
Martha Stewart’s longtime makeup artist, Daisy Toye, told Page Six Style she’s “obsessed” with the multipurpose product, which can serve as either highlighter or bronzer depending on the shade.
“I go through a tube every week,” she previously told People. “It’s how [Stewart] gets that dewy look, like she just got a facial.”
Bethenny Frankel’s also among Lumi Glotion’s enthusiastic famous fans, having used it to look her best on the Sports Illustrated Swimsuit runway this summer and the L’Oréal catwalk during Paris Fashion Week. Backstage before the latter, she even gave makeup artists advice on how to best apply it. (“The lord’s work is knowing all the good drugstore tips,” she told us.)
The product’s also a red carpet staple, popping up on everyone from Kendall Jenner to Laura Harrier to Heidi Klum.
Plenty of other L’Oréal products are a steal during October Prime Day, too — like the Midnight Cream Frankel helped go viral.
“It is so elite, it is so rich, it is so hydrating … it’s beyond,” she raved on TikTok last fall, even going so far as calling it “the biggest beauty discovery I ever made.”
The content creator was similarly impressed with the brand’s newer Plump Ambition Hyaluron Lip Oil.
“I’m not kidding … if you said they were $60, I would believe you,” she said in a sponsored post this summer. “I promise you this is better than any expensive lip oil.”
There’s never been a better time to try these — and more of the best celeb-loved beauty products — for less. But don’t delay, as this two-day sale will be gone before you know it.
Shop more prime day beauty deals
Amazon’s fall Prime Day sales begin on Tuesday October 7 at 12:01 a.m. PT and runs through Wednesday October 8 at 11:59 p.m. PT.
Calling all chronic procrastinators: Prime Big Deal Days 2025 ends on Wednesday October 8 at 11:59 p.m. PT.
Prime Day is Amazon’s member-exclusive sale event. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
For those who already know and love July Prime Day, Amazon’s Prime Big Deal Days similarly offers major discounts for 48 hours, but with a bigger focus on holiday gifts to shop ahead of Black Friday and Cyber Monday.
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2026, it’s safe to assume it will take place in mid-July. Keep an eye out for Amazon to kick off the holidays with Black Friday sales in November! Page Six Style will have all the latest news here.
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.