If your face had a fan club, it would be cheering right now.
CeraVe’s Foaming Facial Cleanser, one of my favorite, dermatologist‑approved face washes that’s probably sitting in at least three of your friends’ bathroom cabinets as well, is currently a glorious 31% off on Amazon ahead of October Prime Day.
Yes, you read that correctly: a budget-friendly skincare essential just got even more budget-friendly, and your pores are about to have a moment. This early Prime Day steal is the perfect excuse to stock up on a cleanser that actually does what it promises. The result? Clean, balanced skin that doesn’t feel like it’s been through a sandstorm.’
What makes this cleanser stand out (apart from the price)? It’s formulated with three essential ceramides (1, 3, 6‑II), which help support and restore your skin’s barrier. There’s also hyaluronic acid to draw moisture into your skin, and niacinamide to help soothe and calm, especially if you tend to get shine or irritation.
It has a gel texture, which foams up nicely when lathered, yet it’s non‑drying. Whenever I use it, I get that squeaky‑clean feeling that makes me want to slather on every moisturizer in sight.
It’s noncomedogenic as well, so it shouldn’t clog pores. Most people with normal to oily skin will find this cleanser very forgiving.
Start with lukewarm water; if it’s too hot, you’ll risk stripping your skin, and if it’s too cold, the cleanser won’t spread as well. Pump or squeeze a small amount (about the size of a nickel or quarter, depending on how foamy you like it) into your hand, rub your hands together to activate the foam, then massage it into your face in gentle, circular motions. Spend maybe 30 seconds to a minute, especially around the T‑zone (forehead, nose, chin) if you tend to get oilier there.
Don’t forget your jawline, hairline, and even down the neck if you care about every inch. Then, rinse thoroughly with more lukewarm water and pat dry with a soft towel. Because it’s non‑drying, you can use this morning and night; however, if your skin starts to feel too stripped, ease off to once at night. Follow up with a good toner, serum and moisturizer as your skin demands.
Also great: in a pinch, this cleanser works as a clean body wash if you’ve been sweaty.
Let’s talk about the “Prime Day effect.” Amazon tends to roll out big deals ahead of its official Prime Day event, so a 31% discount now might either be one of the better deals (if you want it, grab it) or possibly a precursor to something slightly better during the official sale. But with something like a facial cleanser —especially one you already use or want to try — waiting risks selling out or seeing stock limits. Plus, getting it at 31% off is nothing to sneeze at. If your face is ready, your skin routine deserves to be too.
Of course, no product is perfect. If your skin is very dry or very sensitive, this might lean a bit strong; even though it’s non‑drying in a general sense, foaming cleansers sometimes remove more natural oils than cream or balm types. In those cases, maybe use it only at night and a gentler cleanser in the morning. Also, if you’re using active treatments (like retinoids, potent exfoliants or acids), always observe how your skin reacts. Sometimes layering many things can lead to irritation.
Bottom line? If you’re shopping the skincare aisle in your mind, this deal makes the CeraVe Foaming Facial Cleanser a pretty safe, smart bet. It’s got a legit formula, it’s the kind of workhorse cleanser you’ll keep around, and getting it at 31% off means you can spend your leftover budget on serums or maybe that fancy sheet mask you’ve been eyeing. Your skin deserves a cleanser that cleans but respects your barrier, and this one does just that. Plus, your wallet will probably send you a thank‑you card.
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This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
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