


I have a confession. When it comes to clothing, I’ve always had a bit of a shopping problem (maybe, not so much a problem for a commerce reporter).
And then, when I had my daughter and was introduced to the world of kids’ clothing brands, that problem turned into a full-fledged addiction. Fun-sized fashion is just irresistible; newborn bodysuits from Baby Gap, family-matching sets from Hanna Andersson, and adorable accessories from J. Crew
And since children’s clothing is smaller by nature and uses far less material, pieces typically retail for just a fraction of the price. Those are some excellent savings (per, girl math.)
Whether you have a newborn, tiny tot, or rambunctious tween, there are many options. Some of my personal favorites: knit hats, baby joggers, denim overalls, shimmery tutus, ruby red rain-boots, tiny tuxes, and of course, all of the enviable loungewear — with all that time spent napping, it has to be top-notch material.
Hence, it’s time to bring you a roundup best children’s clothing brands. In light of this precious task, I’ve scoured the Internet, read hundreds of reviews, and tested many brands firsthand.
And since the start of the school year is just around the corner, be sure to check out our guide to shopping for backpacks and top kids’ sneakers for back to school, too.
Happy shopping!
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Amazon delivers all of our greatest needs, from groceries and home supplies to cleaning products, all with ease and fast shipping. The Baby Shop does not disappoint, either. The Amazon Essentials line is stocked with colorful basics, and many sets of three or more items (go get the most bang for your buck). Or, if you’re into some elevated baby essentials, check out the Sofia Grainge X Amazon Essentials collab. Remember, babies grow out of their clothing fast. There’s no need to spend a million bucks on items they’ll size out of in a month. Amazon also offers returns at no additional cost, so no stress if something doesn’t fit.
New York Post Review: When shopping for baby clothing, I suggest sticking to the budget-friendly options. With Amazon, you can score great deals without sacrificing style. Take the Sofia Grainge X Amazon Essentials clothing collection. Each piece is versatile, adorable, and fits-to-size, designed with soft, stretchy material that grows with your little one. The best part? The pricing is far from outrageous, with bonnets starting at only $9, chic totes that double as diaper bags for $30, and these $20 matching pajamas.
Size range: Infant-Junior | Price range: $ | Product range: Sleepwear, everyday essentials, special-occasion, accessories, more
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Hanna Andersson has a well-earned reputation in the kids’ clothing business. The Swedish brand has built a cult following and is a favorite amongst celebrities, including Blake Lively, Taylor Swift, Kylie Jenner, and regular civilians such as myself.
Chief Product Officer, Kara Carter, told the New York Post that “every piece is designed to support kids’ comfort, independence, and discovery,” and if you take a look at their colorful designs, that’s certainly what you will find.

New York Post Review: My favorite element of Hanna Andersson is the variety. You can find everything from signature sets and staples to matching family outfits, Disney character collections, and even pre-loved ‘Hanna-me-downs.’ Take a scroll through social media, and you’re sure to find a few babies sitting under the tree in one of Hanna’s iconic Long Pajama Sets or a pair of French Overalls. My biggest gripe with this brand: it’s hard not to buy everything.
Size range: Infant-Junior (matching styles for adults) | Price range: $$ | Product range: Sleepwear, everyday essentials, special-occasion, accessories, more
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If you’re looking for a one-stop destination to dress the entire family, Gap is your place. Baby Gap is stocked with outfits and accessories for every occasion. You can’t miss their mix-and-match pieces, holiday styles, whimsical Disney-inspired outfits, and darling denim options from the Denim Edit. Most of their single pieces sit below the $30.00 mark, and many in the single-digit range, making this another excellent option for those looking to save on clothing.
Size range: Infant-Junior | Price range: $ | Product range: Sleepwear, everyday essentials, special-occasion, accessories, more
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Maradith Frenke was inspired to create a children’s clothing brand for sensitive skin: “The idea for Little Sleepies was born shortly after my second son, Gavin. I became frustrated at the lack of sleepwear options on the market that were cute, affordable, and gentle enough for his eczema-prone skin!”
So, what was her solution? Little Sleepies designed their custom-milled blend of bamboo viscose, called Lunaluxe. The fabric has a cloud soft touch that is extra gentle on newborns, babies, and children who have skin that becomes easily irritated. For parents of kiddos with sensitive skin, this brand will quickly become a family favorite (especially these rainbow pajamas).
Size range: Infant-Kids | Price range: $ | Product range: Sleepwear, everyday essentials
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Nordstrom already takes care of all our higher-end fashion needs, and the chic Nordstrom Kids’ label is stocked with equally high-quality items. For someone new to the children’s clothing sphere, starting at Nordstrom can introduce you to a wide variety of styles and help refine your taste. You’ll find everything from bundles of colorful socks to playful, tiered skirts. Not to mention, alterations and tailoring can be taken care of in-house (for an additional charge). The department store is also a go-to spot for high-end strollers, nursery decor, and baby shower gifts – so you can get all your shopping done in one place.
Size range: Infant-Junior | Price range: $$ | Product range: Sleepwear, everyday essentials, special-occasion, accessories, more
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Scrolling through Boden’s website is like walking into a fairytale land. Sections are stocked with clothing that truly looks and feels one-of-a-kind. The reason why — Boden’s founder aims to create lasting fashion rather than follow temporary fads.
“We are a British brand with a huge sense of fun,” said founder Johnnie Boden. “We are known and loved for our unique colors and detailing on our Mini Boden ranges. Above all, children love our bold appliques and strong colors that you just don’t find anywhere else.”
New York Post Review: I’m yet to find a children’s fashion brand that has mastered embroidery to the level that Boden has. The meticulous detailing makes every piece unique, and darling appliques nearly pop off the clothing for added texture and a handmade look. I also must give Boden due credit for their line of accessories. What little girl wouldn’t dream of a strawberry crossbody bag? And, every little lad certainly needs a colorblock bucket hat in their life.
Size range: Infant-Junior | Price range: $$$ | Product range: Sleepwear, everyday essentials, special-occasion, accessories, more

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A relatively new kids’ clothing brand based out of Montreal — Miles the Label has quickly propelled its fashion-forward designs into the department stores. Over the last few years, the vibrant brand has incorporated more eco-conscious materials into its variety, making it a wonderful option for parents looking for sustainable outfits.
“Inspired by the vibrant and diverse communities that line Montreal’s Main, Miles creates fun and comfortable clothes for kids to live and play in, day in and day out,” the brand writes on its site, noting that nostalgia and playfulness are at the center of all their designs.
New York Post Review: It can be challenging to find a sustainable, eco-friendly product that still offers fun colors and designs. At Miles The Label, you really get the best of both worlds. There are plenty of back-to-school styles, cozy outerwear, and more mature-leaning basics that are all great for toddlers to grow into and hand down over the years. My favorite offering is their outfit pairings. These already-done outfits make getting ready in the morning that much easier.
Size range: Infant-Kids | Price range: $$ | Product range: Sleepwear, everyday essentials

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Stonz founder, Lisa Will, quickly realized that taking her infant son on outdoor adventures wasn’t as simple as she thought. Dressing your baby for the seasons can be frustrating. When she discovered that there wasn’t a large market for protective baby clothing, she started Stonz.
There are plenty of opinions on the best way to layer, what fabric retains the most heat, and which ones could potentially lead to overheating. Stonz specifically designs protective outerwear for babies, so parents don’t need to fret over their little ones getting too hot or too cold. Their winter apparel is 100% waterproof and windproof. And for the brighter months, they even offer sun suits that protect from UV rays. Stonz has you covered for every season.
Size range: Infant-Kids | Price range: $$$ | Product range: Everyday essentials, activewear

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You don’t need to compromise on quality to find trendy kids’ clothing. Petite Lem is proof. The majority of their products are designed with GOTS-certified organic cotton, which is safer and gentler for kids and better for the planet. Most styles lean on the casual side (with an abundance of sleepwear available), but they’re are still some darling daytime outfits and playwear. Sizing ranges from infant to 14Y, which provides plenty of options for different age groups, too.
New York Post Review: Like many little ones, my daughter has sensitive skin. Whenever I look for brands with organic garments, I’m either blown away by the pricetag or a bit disappointed in the designs. Petite Lem is a rare exception. They’re made with organically grown cotton, and you can truly feel the difference. Bonus: These designs are far from boring. Even the baby section is filled with precious prints and plenty of colors. Not to mention, everything is very functional, with two-way zippers, foot grips, and tagless snaps.
Size range: Infant-Junior | Price range: $$ | Product range: Sleepwear, everyday essentials, special-occasion, Accessories

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A polished look is certainly more difficult for five-year-olds to pull off, but if there is one brand that can help out, it’s J. Crew. While their adult selection is better known, J. Crew Kids still offers an impeccable range of classic silhouettes for kiddos. The options for babies are a bit limited, but the bigger kids and juniors have plenty of styles to choose from — from t-shirts with personality to chic swimsuits and everything in between.
Size range: Infant-Junior | Price range: $$$ | Product range: Sleepwear, everyday essentials, special-occasion, accessories, more
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Want your baby to be the best-dressed in the family? If you’re willing to spend a little more on clothing, skip the department stores and head to Babybala. The charming prints and fabrics are precious, well-sewn, and durable enough to last years (say hi to hand-me-downs).
The creative mind behind Babybala is Katie Gaston, a former interior designer and Birmingham native. Gaston has drawn inspiration from her childhood clothing, as well as vintage textiles and heirloom quality that parents love. You can see that each piece is designed with real life in mind.

New York Post Review: When it comes to special-occasion outfits, I know exactly where I am going: Babybala. They’re dainty, whimsical, and thoughtfully designed silhouettes are perfect for special occasions (just imagine, beach days, tea parties in the park). The one-pieces come in every print you could imagine, and the charming polos are too cute to miss. Yes, it’s on the pricier side, but if you’re after high-quality garments, Babybala is worth it. So are all the compliments your kiddo will be getting.
Size range: Infant-Kids (matching styles for adults) | Price range: $$$ | Product range: Everyday essentials, special-occasion

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Celebs are obsessed with Mini Rodini, and we are too. Let’s face it. Children grow out of their clothes fast. That can result in a lot of waste. Parents trying to reduce their environmental impact might consider Mini Rodini. The brand has an upcycling program that transforms textile waste into clothing, and also works with fair-trade-certified factories. The styles also happen to be lovely. Think polka-dot pants, tiny ladybug tees, and more playful cuts that will even make grown-ups jealous.
New York Post Review: I’ve spotted dozens of celebs’ kids’ wearing Mini Rodini, and was curious to see what all the fuss is about. Yes, these prints are obviously uber-creative — they’re hand-drawn or painted by the designer. But, they’re also very intentional, made with better materials like GOTS-certified organic cotton and certified recycled polyester. It’s rare to come across a children’s brand that is committed to sustainability, and you can see thought and care put into Mini Rodini designs. Rather than mass-producing pieces your kiddo will grow out of, they create beautiful, timeless designs that you’ll want to hold on to or pass down.
Size range: Infant-Kids | Price range: $$$ | Product range: Sleepwear, everyday essentials, special-occasion, Accessories
The Post has also consulted Postpartum Doula, Valerie Trumbower, for expert recommendations on shopping for little ones and buying kids’ clothing on a budget.
According to Trumbower, who specializes in the “fourth trimester,” which encompasses the first three months of a newborn’s life, selecting the right baby clothing can make a huge difference in the amount of sleep new parents get.
“I once saw a quote that said, ‘Friends don’t let friends buy baby clothes with snaps.’ This is so true. Snaps take time, and in the middle of the night, less time, which means more sleep,” she explained.
Trumbower recommends looking for baby clothing that is easy to change into and out of. “When you’re buying baby clothes, think about what will be fastest during the middle of the night diaper changes. Gowns with elastic at the bottom, zippers, and magnets are my favorite!”
I’ve considered a few factors when it comes to selecting the best kids’ clothing. Here is the criteria:
This article was written by Miska Salemann, New York Post Commerce Journalist. As a Gen Z first-time mother of one, Miska tests baby, maternity and postpartum products ranging from stylish new kids clothes to long-trusted diaper brands with her daughter. She evaluates baby- and mom-approved products for practicality and quality, and consults medical and parenting experts to weigh in on safe ingredients, usage and more. Before arriving at the Post, she covered the lifestyle and consumer verticals for the U.S. Sun.
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