I just got back from South Korea — and no, not just for the sheet masks and cafe hopping (though trust, I did plenty of that too).
I was deep in the labs, sleeves rolled up, quite literally making PDRN. Yes, that buzzy, skin-reviving ingredient you’ve been hearing everywhere. After a week of swatching, slathering and scanning ingredient lists in Seoul’s top R&D facilities, I’m back with a suitcase full of holy grails — and just in time for the biggest K-Beauty news to hit your feed: Amazon Beauty has officially launched a brand-new, dedicated Korean Beauty storefront, and it’s the berries-and-cream selection of the best of the best.
This is not your average beauty aisle scroll. Kicking off on Oct. 1, there are 200 new product debuts, more than 60 Amazon exclusives (you won’t find these anywhere else), and a curated shopping experience designed for the ingredient-savvy, trend-chasing skin-obsessed among us. The storefront is basically a K-Beauty playground, complete with shoppable features like the Trend Spotlight, where ingredients like PDRN (hi, again) are front and center. Whether you’re a die-hard for double cleansing or just starting your 10-step journey, this is where you’ll find your next favorite product.
If you’re anything like me, you know K-Beauty isn’t just a category — it’s a lifestyle. I’ve tested hundreds (yes, hundreds) of products from glass skin ampoules to fermented essence toners, snail mucin creams to derm-level micro-needling patches — and I can confidently say the brands featured in this new storefront are truly tried-and-true.
Think of it as the best of Seoul’s beauty counters, minus the 15-hour flight (plus two-day Prime shipping).
I’m talking hits from brands like medicube, Biodance, Anua and the ever-iconic COSRX, all of which were exceptionally popular during July Prime Day 2025 and are now easier than ever to discover. Now, with Prime Big Deal Days coming next week (Oct.7 through Oct. 8), there isn’t quite a better time for a K-beauty shopping haul.
K-Beauty is already one of the fastest-growing beauty categories on Amazon (currently growing three times faster than average!), and now, with this dedicated storefront, it’s more immersive, seamless, and shoppable. With more than 1,200 K-Beauty brands and 20,000+ products available in the U.S. store, the launch marks a serious upgrade to how we find and fall in love with Korean skincare and makeup.
Ahead, find my tried-and-true selection of the K-beauty products you seriously need after years of diving into this skincare category head-on.
I’ve been using this face sunscreen for years, and I truly can’t stay away. It’s hydrating, non-greasy and lovely to apply.
When it comes to sheet masks, I’m picky, but these are always the ones that give me the most instant glow.
Listen, under-eye patches are a product type I collect — and these are extremely refreshing (and pretty in pink).
While the OG wrapping mask is all the rage (and still good), I find this one more nourishing. #Tea.
Decadent and soufflé-like, this K-beauty moisturizer covers all the bases: hydrating, gentle and well-absorbing.
From the second I swatched this serum in store, I knew it was gold. It glistens like it, too.
Yes, Korean toothpaste is a thing. This one is surprisingly so good, with cute packaging.
Best-selling on Amazon, this redness-relieving cream is one that more people should talk about, especially for dry patches.
Glass skin? How about glass hair! This hair wash treatment makes my hair jaw-droppingly soft.
If you have dry skin like me, your face will drink this serum up. It’s lovely before moisturizer.
Budget-friendly and with a fresh, pleasing scent, this hand cream is one of my go-tos.
Most makeup removers don’t take all the day away, but this one does — and it’s gentle.
I love instant gratification (who doesn’t?) and this sleep mask brightens my skin in a flash.
I was surprised at how jelly-like and moisturizing this product is, and it compares to several high-end formulas I own.
A tried-and-true favorite of mine is this LANEIGE lip balm because it’s portable, hydrating and looks flattering on my lips.
This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
Looking for a headline-worthy haul? Keep shopping Post Wanted.