If you love Korean skincare, then I have some exciting news for you: belif’s Aqua Bomb Jelly Cleanser — sometimes lovingly referred to as the Jelly Hydrating Deep Cleanser — is currently 20% off on Amazon.

And listen, I don’t say this lightly, but this is one of my absolute favorite cleansers from one of my favorite Korean skincare brands. So, consider this not just an FYI, but a glowing editorial endorsement wrapped in a bit of personal bias and a whole lot of product love.

Let’s start with what this cleanser actually is. The belif Aqua Bomb Jelly Cleanser is a lush, jelly-to-foam face wash that perfectly embodies what I adore about Korean skincare: effective, gentle, sensorial and focused on hydration. It transforms with water into a soft lather that manages to deeply cleanse without stripping or irritating the skin.

The texture is luxurious, but not overly slippery or gimmicky; it’s a cleanser that actually performs while feeling like a small indulgence. The formula is designed to cleanse off daily dirt, oil and light makeup while leaving the skin feeling moisturized, never tight or “squeaky.”

Now, let’s talk ingredients (because the belif Aqua Bomb Jelly Cleanser isn’t just about vibes and texture). It’s packed with thoughtful additions that make it more than just your average face wash.

Glycerin is high on the ingredient list, and that’s a good thing. It’s a classic humectant that helps draw moisture into the skin, keeping it hydrated during and after cleansing. This is one of the key reasons why your skin feels soft and bouncy post-wash instead of parched and desperate for moisturizer.

Instead of harsh sulfates, belif uses gentler amino acid and glycerin-based surfactants that create that satisfying foamy texture without disrupting your skin’s protective barrier. This makes it a great choice for those of us who want a thorough clean but are done with cleansers that leave our faces feeling raw.

Additionally, it’s packed with Lady’s Mantle (Alchemilla Vulgaris Leaf Extract), a plant extract rich in antioxidants that’s known to help with the appearance of pores and defend the skin against environmental stressors. This ties into belif’s heritage as a brand rooted in traditional apothecary practices; the brand truly knows how to mix botanical science with modern formulation.

And, let’s not forget the signature Napiers Aqua Formula, a proprietary blend of hydrating botanicals that gives the entire Aqua Bomb line its name and reputation. It also contains a blend of plant-based extracts like chickweed, nettle, calendula, oat kernel, raspberry leaf and more, all of which lend calming, anti-inflammatory, and antioxidant benefits. If you have reactive skin or simply want a cleanser that respects your skin’s mood swings, this blend is a huge plus.

But what really makes this worth shouting about today is the 20% discount. Let’s be honest: belif isn’t cheap. The Aqua Bomb line sits squarely in the prestige tier of Korean skincare, and while the quality usually justifies the cost, that price tag can sting. So when a solid sale like this pops up on Amazon, I take it as a sign from the skincare gods.

This is the kind of cleanser that people repurchase religiously once they find it (ahem, me) —it’s just that good. A 20% markdown makes it so much more accessible, whether you’re restocking or finally trying it out after reading about it for months.

If you already use other Aqua Bomb products, this is your perfect excuse to complete the lineup. And if you’re new to belif, the cleanser is an easy entry point. It’s less commitment than a moisturizer or serum, but still a great way to experience what the brand does best: balance hydration with gentle efficacy. Skincare sales can be hit or miss, but this one feels like a true win.

Of course, as with any product, there are a few things to consider. One potential downside is the inclusion of essential oils like orange and lime peel, which give it a subtle citrusy scent. While I find the fragrance refreshing and not at all overpowering, those with extremely sensitive or fragrance-reactive skin may want to patch test first or opt for something more neutral. It’s not synthetic perfume-heavy, but it does have that natural botanical scent you’d expect from belif.

Also, while this cleanser does a great job with everyday grime and makeup, it’s not a hardcore makeup remover. If you’re wearing waterproof mascara, long-wear foundation or layered sunscreen, you’ll likely want to use a cleansing balm or oil first. I personally love using it as the second step in a double cleanse. It removes any leftover residue, refreshes the skin and sets me up perfectly for my serums and moisturizers. In fact, it almost feels like a treatment step thanks to how nourishing it is.

Another thing to keep in mind is that jelly cleansers can be a bit finicky with storage. Make sure to close the cap tightly and keep water out of the bottle; don’t scoop it out with wet fingers or let it sit uncapped near the sink. Not a dealbreaker, just a bit of skincare etiquette to preserve the formula’s integrity.

So what makes this cleanser one of my personal favorites? It’s the texture, the feel, the balance. I have combination skin with an oily T-zone and drier cheeks, and this manages to cleanse without causing flare-ups in either area. It doesn’t throw off my skin’s rhythm. On days when I’ve gone too hard on actives or just need something soothing and consistent, this is the cleanser I reach for. It’s gentle enough to use both morning and night, and it never interferes with the rest of my routine. If anything, it enhances it — starting things off on the right note with calm, clean skin.

And let’s not ignore the fact that it just feels luxurious. The jelly texture turning into a cloud-like foam makes washing your face feel more like self-care than a chore. Plus, a little goes a long way, so even at full price, it’s got decent mileage. But with the current 20% off? It’s honestly kind of a no-brainer.

Would I recommend this to everyone? Not quite. If your skin hates even the gentlest whiff of citrus or you need a cleanser that can annihilate full-glam makeup in one wash, this might not check those boxes. But for most people — especially those with dry, combo, or slightly sensitive skin — it’s a cleanser that really earns its reputation. It’s gentle, hydrating and well-crafted, which is exactly what I’ve come to expect from belif.

So, if you’ve been thinking about trying it, or are down to your last few pumps of your current bottle, this is your sign. The deal won’t last forever, and honestly, it’s rare to see a solid discount on something this beloved. Whether you’re a skincare maximalist or a minimalist who wants one product that simply works, the belif Aqua Bomb Jelly Cleanser deserves a spot on your shelf. And right now, your wallet will thank you for it, too.

This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.