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NY Post
New York Post
1 Apr 2023

NextImg:I grew up wealthy — here are the unspoken rules of ‘rich white’ people

She’s a wealth of information.

A Brooklyn-based SEO manager is revealing the unspoken rules of wealthy people, sharing the status secrets of the “rich white neighborhood” in her hometown of Denver.

“If you spend a lot of time around weird, rich white people you will start to adopt some of the things that they think and say and do, whether or not you realize it,” Madison Van Doren explains in her viral TikTok, which boasts 768,000 views.

First up on her must list: LL Bean. Specifically, the brand’s iconic tote bag.

Range Rovers — with the newest models starting at $106,000 — also symbolize success, Van Doren continued.

The two-part TikTok series shows Madison Van Doren explaining the “weird status symbols” she was raised to cherish.

She recalled her mom once pointing out a doctor who drove one, saying, “Yeah, she drives a Range Rover, that’s how you know she’s made it.”

But Van Doren now realizes, “If you live in New York City, you are never going to have a Range Rover unless you’re an idiot.”

Bouldering — rock-climbing without ropes and harnesses — and “buying status symbol items,” such as bags and cars, and then not using them, are also signs of opulent wealth, she added.

While designer items with flashy logos seem to indicate luxury, Van Doren debunked that theory. In fact, she insists her wealthy neighbors wouldn’t dare buy a Louis Vuitton bag — or anything dripping in logos.

“Thou shalt not purchase Louis Vuitton,” she declared. “Especially anything with a logo on it, unless you want people to think you’re poor.”

Posting photos of ski trips or vacations is also unworldly, she noted.

“Really, social media participation is frowned upon,” she said, adding that the elite also snub red-bottom Louboutins.

Madison on TikTok

Flaunting logos and vacation photos online are frowned upon, she said.

Van Doren urged anyone who has spent extensive time around “weird, rich white people” to practice some self-reflection about the assumptions they might hold about the world.

Viewers debated old versus new money in the comments section, while others realized they, too, grew up like Van Doren.

“As an adult I realized wealthy people don’t wear labels at all,” one person confessed, a notion that Van Doren called “the Steve Jobs aesthetic.”

“My grandparents were old money and my grandmother refused to get her nails done because she thought it was pretentious. She did them herself,” chimed in another.

“Wealth whispers,” chirped one user.

“Pics on vacation are gauche,” one person quipped.

Madison on TikTok eating apple

Driving a Range Rover, she recalled, meant someone had “made it.”

Madison on TikTok

She explained that truly wealthy people would never be caught wearing gaudy logos.

“I always laugh when they say rich people aren’t showy,” someone else joked. “Then you see how they plaster their names on buildings bc they donated money.”

“The mindset is you don’t need to photo op the events you normally do — brunching, wintering, summering, boat days, travel — all just normal,” another explained.

In the second part of her series, Van Doren said going by a middle name, having an in-home movie theater and using minimal makeup are also rich people behavior.

The Post has contacted her for comment.