With “Life of a Showgirl” almost out, the Taylor Swift effect is here in full force.

And just in time for the star’s twelfth studio album release, NBCUniversal Local released a second season of its Emmy-nominated docu-series “The Swift Effect” on Peacock.

Alongside NBCU Local host Cody Broadway, several Page Six staffers make cameos in the show, which details the evolution of the pop phenom’s economic and cultural impact. Read on for everything you need to know to catch the fresh episode well before Swift’s new album hits Spotify.

The first episode of “The Swift Effect” Season 2 is now available to watch on Peacock. It’ll also air on NBC-owned stations’ FAST channels at 10:30 and 11:30 ET on Oct. 2, 2025.

You’ll need a Peacock subscription to catch the juicy docu-series in full. Options start at $7.99/month (or $79.99/year) for streaming with ads. (Given the site’s also the streaming home of everything from “The Office” to Bravo shows, there’ll be plenty of other shows to binge while you’re at it.)

Following Swift’s engagement and “Life of a Showgirl” album announcement, the series includes interviews with media leaders, influencers, podcasters and more experts in the pop culture space.

“With each new episode of ‘The Swift Effect,’ we’re showcasing another layer of Taylor Swift’s influence—not just as an artist, but as a force reshaping industries,” Broadway told Deadline.

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.