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NY Post
New York Post
21 Jun 2023


NextImg:How the Giants are melding ideas from rival teams into a unified theory of team-building

Go behind the scenes with Big Blue

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If it is true that a rising tide lifts all boats, the Giants — if the upward trend that was spawned last year continues this season and beyond — will have plenty of contributors to the success of the franchise moving on to bigger things.

Just look at how Mike Kafka, after his first year as an offensive coordinator, received not one, not two, but four interviews for head coaching vacancies after he helped Daniel Jones put together the best season of his four-year career. Kafka did not get hired, but he did forge an identity as a head coach candidate to watch.

This leads us to Brandon Brown, hired last year by general manager Joe Schoen to fill the role of assistant general manager.

If things go right for the Giants, it is possible Brown will not be long for the Giants. If things go right for the franchise, it will come as no surprise if there is a team out there willing to hire Brown to run its entire football operation.

The label “prospect’’ does not only refer to players and assistant coaches.

What does the assistant to the GM actually do?

“It’s a kitchen sink, actually,’’ Brown said last week. “It hasn’t changed. It’s been the same throughout where I’ve been fortunate with my relationship with Joe. It’s everything from us doing the renovation on the draft room and free agency and trade talks and contracts — all those things fall under the umbrella.

Offensive coordinator Mike Kafka may not be the only Giants decision-maker fielding job offers if the Giants return to the playoffs this season.
Noah K. Murray for the NY Post

“I’d like to steal Joe’s words where he says, ‘Hey, somehow if I’m not available one day, the ship should be rowing smooth and the boat all goes in the same way, and the agenda doesn’t change.’ That’s why I’m so glad that we’re tight at the hip.’’

For years, the Giants preferred promoting from within, going with front office hires with ties to the franchise. Schoen broke that mold as an outsider, and his hires have infused the team with new ideas and diverse ways of doing things.

The reclamation of the Giants is not only about Schoen hiring Brian Daboll as the head coach and the ongoing process of procuring talent for the roster. It’s also about how Schoen has fortified the front office, bringing in experienced football executives from other organizations, adding ideas from other franchises into the mix.

There is Dennis Hickey, the former Dolphins general manager, brought in last year for the role of assistant director of player personnel. Schoen worked for Hickey in Miami, and the two also worked together with the Bills.

Last year, Schoen also added Chris Rossetti as director of pro scouting. The two previously worked together in 2015 and ’16 with the Dolphins.

Kevin Abrams, a longtime Giants front office executive (this is his 25th year), was the assistant general manager for 20 years and now is the senior vice president of football operations and strategy.

General Manager Dennis Hickey of the Miami Dolphins watches the team warm up prior to a preseason game against the Atlanta Falcons on August 29, 2015 at Sun Life Stadium in Miami Gardens, Florida. The Dolphins defeated the Falcons 13-9.

Dennis Hickey, who served for two years as the Dolphins GM, was hired by the Giants last year to assist Schoen, who worked for Hickey in Miami.
Getty Images

The indispensable Tim McDonnell, in his 11th season with the Giants, is in his third year as the director of player personnel, and works closely with Schoen and Brown to help shape the roster.

Chris Mara, in his 21st season in his second stint with the Giants (he was with the team for 14 years in his first stint), is the senior personnel consultant.

More recently, Schoen hired Ryan Cowden from the Titans this offseason to the newly created position of executive advisor to the general manager. Cowden and Schoen worked together from 2000 to ’07 with the Panthers.

And then there’s Brown, 35, who prior to coming to the Giants spent five years with the Eagles, helping oversee a team that won the Super Bowl in his second season with the club. A native of Glen Cove, Long Island, Brown received an inside look at how the Eagles acquired and developed players to form a championship team.

In Brown’s first year in his new surroundings, the Giants produced their first winning record in six seasons and achieved their first playoff victory in a decade.

“We’re building,’’ Brown said. “We’re not satisfied, but we’re building. I think part of that is continuing to be collaborative and exhausting all our resources, especially when it comes down to data. Not just having data that’s available, but having actionable data and using it to make decisions. So, I think learning how to use all our resources, having proper checks and balances, that’s something I’ve taken over from Philly.

“Obviously, Joe’s had a certain degree of that from his time in Buffalo coming over, and we’re going to use Ryan’s experience in Tennessee as an example as well. I think that’s what I love about what Joe’s done — employed a diversity of thought. I think when you have diversity of thought, that’s when you’re able to make your best decisions.’’

New York Giants general manager Joe Schoen looks on during the NFL football team's practice on Wednesday, June 14, 2023, in East Rutherford, N.J.

Schoen has populated the Giants’ front office with a variety of people from outside the organization.
AP

Diversity of thought is a great concept, but it’s more difficult to turn into reality.

Eventually, there has to be a “Giants Way’’ of doing things.

Not only does Schoen have to be on the same page with his entire personnel department, there also has to be consensus-building between the front office and coaching staff.

Identifying talent is one thing. Making sure that talent is compatible with what Daboll and his coordinators and assistants want is another thing.

“What’s nice is we watch a lot of tape together,’’ Brown said. “You go through the draft process, the things that aren’t universally agreed on, there’s a respect which is the baseline of all our communication. When you’re respecting the foundation, and you know what the principles are of our offense, of our defense, we watch it together and say, ‘Hey, what are the points of disagreement, and how do we find a compromise?’ And then it’s based on us, on the personnel department, to find the proper value of where you take this player, whether it’s giving up resources via trade, your currency in the draft, etc..’’

The Giants always have believed in the head coach as the voice of the franchise during the season and the general manager as the voice of the franchise in the offseason.

That does not leave much time for Brown as the assistant GM to be out in front of the public. He was made available one morning during the mandatory minicamp in mid-June.

Brown, a former defensive back at Fordham, has more responsibility in his current position than he ever did with the Eagles, and before that, as a scout with the Colts. He is learning on the job, always.

“I learned time doesn’t belong to me,’’ Brown said. “Time belongs to the staff. Why I say that is, I kind of look at everything through the lens of people, process and culture.

New York Giants Assistant General Manager Brandon Brown answers questions from reporters during practice in East Rutherford, N.J. Friday, August 19, 2022.

Brandon Brown says most of his time as assistant GM is spent finding ways to maximize the Giants’ staff and ideas into a coherent effort toward improving the team.
Noah K. Murray for the NY Post

“People, on the day-to-day, I figure out how can we maximize everyone who’s on this roster? Process is: How do we improve and get better, whether it’s employing new ideas? Culture: How do we put forth things that are going to be what we want to be, whether it’s in the building, whether it’s on the field, or in the community? Those three layers.

“I say time doesn’t belong to myself; after 8 a.m., you don’t know what’s going to happen, right? So, it’s really pre-8 a.m., it’s what you have to yourself, whether you want to watch film, or there are certain things on your agenda. Call it post-8 a.m., post-7 p.m., that’s where you get back to doing things for yourself. I think no day is the same, where in between that 8-to-8 window, you’ve got to be ready for curveballs. You’ve got to adjust.’’

Want to catch a game? The Giants schedule with links to buy tickets can be found here.

Here are two questions that have come up recently that we will attempt to answer as accurately as possible:

Brian Daboll has been asked repeatedly to comment on the Giants’ 2023 schedule, and he never seems to answer the question. Why is that?

As we are learning, this is the Daboll Way. When the NFL schedule is released, head coaches throughout the league are asked about it through the prism of their own teams.

What do you think of the opener?

What about those three consecutive games on the road?

Do you like where your bye week is situated?

These are not exactly hard-hitting queries, and they do not require in-depth responses. It is all pretty much basic stuff to give football fans additional content and get a bit of insight from a head coach about the journey he is about to embark on with his team.

New York Giants head coach Brian Daboll answers questions from reporters during mini camp in East Rutherford, N.J. Tuesday, June 13, 2023.

Brian Daboll has taken a cautious approach in answering questions about future opponents.
Noah K. Murray for the NY Post

Daboll would not answer the question, would not give one iota of perspective about the schedule.

“The focus is on today,’’ he replied, or something very close to that, repeated over and again.

It is almost as if Daboll subscribes to the “anything you say can be used against you’’ way of viewing the world. If he talks about games coming up months from now, maybe someone will accuse him of not giving his full attention to the immediate task at hand. It is not a big deal, other than if you are counting on Daboll to come up with some good stuff to write, and read, about.

A lot of reports noted who was playing where during the spring organized team activity practices and in minicamp. Is there a depth chart in place that carries into the summer?

Yes, there is, but it is written in pencil, not pen, and it has not yet been revealed.

The coaching staff definitely has formulated plans for how the first units will look and how the depth lines up behind the starters. There are times, though, when players are shuffled between different spots on the field; it’s wise to not read too much into these maneuvers.

The coaching staff may simply want to see how this guard looks when moved outside to tackle or how that cornerback looks when asked to move back and play safety. The shifts often are not so much plans taking shape as they are experiments. Sometimes, the coaches like what they see and want to further explore the changes. Often, these are one-offs that do not proceed any further. Once training camp gets underway, the real battles for starting jobs and roster spots commence.