Forget “75 Hard” — “75 Mom” is social media’s hottest new health and wellness challenge.
The plan, designed exclusively for busy mamas, was co-created by fitness TikToker Brittany Moves after she fell into a depression while raising her children.
75 Mom is a spin-off of the viral 75 Hard challenge, which is designed to test participants’ “mental toughness” by making them stick to a strict diet and workout twice daily — no excuses or exceptions.
In order to complete the modified 75 Mom challenge, women must complete 45 minutes of exercise every day for 75 days.
They must also complete 45 minutes of household chores, drink a gallon of water, shower, and read 10 pages of a book while sticking to a preferred diet plan.
“It was hard for me to get out of bed in the morning, and this challenge honestly, truly helped me to heal part of myself and see my worth,” Brittany stated in a clip marking the completion of the 75-day challenge.
Dr. Thea Gallagher, a clinical assistant professor of psychology at NYU Langone Health, praised the challenge, telling Popsugar that it “is reasonable and manageable for many people.”
Brittany created 75 Mom along with another TikTokker mama known only as Summer.
In one viral video, Summer touted 75 Mom as setting “attainable goals” for busy parents who may feel too overwhelmed or have too many responsibilities to participate in the other 75-day challenges.
However, Dr. Tamar Gur, reproductive psychiatrist at the Ohio State University Wexner Medical Center, warned that the 75 Mom Challenge could be reaffirming the idea that moms are supposed to be the keepers of the home, which could negative affect a participant’s mental health.
And, she noted, setting time restrictions for tasks and goals for household chores could be setting people up to fail, especially with kids at home.
“We are constantly told that we’re not doing enough as mothers, working parents, or however you categorize yourself as a parent,” Gur told Popsugar.
“You showing up is what matters. If you’re being present in your activities and doing your best to be good enough, that should be good enough.”
The Post has reached out to both Brittany and Summer for comment.
The original 75 Hard has been scrutinized by health experts for its safety and efficacy after it went viral, racking up billions of views on TikTok alone.
“[It] pushes the boundaries of safety for the majority of the population and does not promote healthy levels of movement, diet and rest,” Global Nike trainer Lauren Schramm, who is “strongly opposed” to the program, previously told The Post, calling it “wasted effort” and unrealistic.
In July, TikToker Michelle Fairburn shared that the challenge had given her water poisoning upon meeting the daily intake requirement of a gallon, and landed in the hospital.