Once again, Hailey Bieber proves that excellent fashion is truly timeless.
The 28-year-old model and business mogul turned heads this morning at Sephora in Times Square, where she was on hand to celebrate the official launch of her beauty brand, Rhode, now available in Sephora stores worldwide.
Bieber is increasingly revered as an arbiter of taste in the fashion world and has a knack for resurrecting ’90s trends. Today’s archival Donna Karan Collection ensemble, a silvery long-sleeved top and matching miniskirt with coordinating high-heel pumps, was part of the American designer’s 1996 spring collection, making it the same age as Bieber herself.
And yes, that’s technically “vintage.”
On the heels of selling Rhode to E.l.f. Beauty in a landmark $1 billion deal, the busy Bieber recently stepped back into the spotlight as the face of DKNY’s autumn 2025 collection.
In one of the campaign images, she pays a cheeky homage to husband Justin in a Canadian tuxedo styled sans shirts.
Just before the Sephora event, Bieber was spotted in more traditional business attire. Her morning look featured a butter yellow leather suit jacket worn over a black lace bustier, paired with black wool trousers and heeled Saint Laurent mules. She accessorized with a leather Phoebe Philo Triplex clutch and Giant Vintage rectangle sunglasses.
Over the past week, the mother of 1-year-old Jack Blues has been spotted at various hot spots around NYC wearing Bieberesque outfits that are impossible to miss, like a $7,500 Saint Laurent jacket paired with mesh mini basketball shorts.
While no one needs an excuse to visit New York, the Biebers are booked heading into fashion week; hot off the heels of new album “Swag,” Justin just announced that a follow-up, “Swag II,” will follow at midnight Friday.
Between an album drop and what is sure to be a sell-out sensation at Sephora, the Beibers definitely have plenty of swag to go around.