All roads lead to Sephora.

Hailey Bieber’s Rhode beauty brand launched at Sephora on Thursday, marking the first time her products have ever been available at another retailer.

The 16-product launch includes viral standouts like her Peptide Lip Tint — available in both a clear version and seven shimmery shades — and the Pocket Blush, her first foray into color cosmetics.

“For me, with a blush, bringing life to the cheeks will enhance the whole face,” she told Glamour of the latter when it launched last year.

Her signature skincare products are also stocked at the beauty giant, including the Glazing Milk — a rich, hydrating essence — Glazing Mist, Peptide Glazing Fluid and Barrier Restore Cream.

When Page Six Style & Shopping Director Elana Fishman first put the latter to the test, she found it kept her face “dewy and moisturized all day and all night rather than fully absorbing in just a few hours’ time.”

While Bieber first launched her label with just three products in 2023, she’s continued to grow the range in the years since, dropping everything from lip liners to viral phone cases.

The Sephora launch comes months after she signed a billion-dollar deal with E.l.f. Cosmetics, saying on Instagram: “I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand.”

So gab your iPhone case with the lip gloss on it; it’s bound to be a big year for Rhode.

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.