Not everything in Hailey Bieber’s beauty regimen is Rhode.
In her new Vogue “Beauty Secrets” video, the star spilled her “very, very simple makeup routine,” which includes viral finds like Make Beauty Skin Mimetic Concealer.
“I’m not somebody who likes to use makeup a lot in the daytime” Bieber said, adding that she opts for the lightweight concealer instead of full-coverage foundation.
While she used the Beauty Pie Pro Angled Concealer Brush to blend out the formula “in just a couple areas for brightening,” she noted she typically applies it with her fingers for a “more effortless look.”
The beauty mogul’s not the only star saving time with the skin-mimicking makeup, as Courteney Cox used it in her own “efficient” makeup routine video earlier this summer.
“This one thing is my base and concealer,” she raved of the “one-stop-shop” product, designed to provide a smooth, your-skin-but-better finish.
You needn’t be famous to reap the beauty buy’s benefits, however; Page Six’s social media team is collectively obsessed.
“This is seriously the best concealer I’ve ever used,” says Social Media Manager Brooke Matalon. “It’s so skin-like and dewy, and the glow actually lasts all day without looking greasy or oily. I honestly don’t know how I did my makeup before this.”
Meanwhile, Senior Commerce Social Media Manager Michelle Moezam says her makeup routine is “forever changed” since testing it out.
“When I join Zoom calls, I get compliments about the beat — and in person, people will say my skin looks so smooth,” she adds. “The lightweight feeling is the best part.”
Shop more of Hailey Bieber's routine
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.