G-oops!

Gwyneth Paltrow amused fans this week after seemingly putting zero-effort into what appeared to be an endorsement on TikTok for a new probiotic dietary supplement.

At the beginning of the bizarre video, Paltrow, 50, lifts the tiny green capsule to her lips before spitting it back into her hand.

“So this is a 24-strain probiotic,” explained the Goop founder in the now-deleted video. “Not the kind you find in yogurt and stuff like that.”

Paltrow attempts to explain to viewers that the pill is good for bloating and other ailments when her 17-year-old son Moses — who she shares with ex-husband Chris Martin — begins steaming milk in the background overpowering his mother’s voice.

“Moses is steaming some milk,” laughed Paltrow before the video abruptly ended.

Despite the video being deleted by the company, many savvy internet users have managed to repost the endorsement with their own captions.

“How much do you think they paid for this,” asked one user in a reposted video.

“I hope the #socialmediamanager is doing okay over at @Seed,” reposted a second person.

Meanwhile on X (formerly Twitter), several users were praising the “Iron Man” actress for hasty post.

“My new favorite thing is Gwyneth getting paid to do this ad and then delivering…this,” posted one user.

“Nobody is winning the idgaf war more than her it’s almost inspiring,” praised another person.

“Truly the IDGAF queen,” laughed a third commenter.

Following the confusion, Paltrow took to Instagram and claimed that she was not paid to make the video and that she was simply “plugging” her friend.

“First of all I should say that was not a paid ad at all,” said the Oscar-winning actress while doing a Q&A on her Instagram story. “That was me literally taking my probiotic.”

The “Shakespeare in Love” star laughed adding that the “internet is a funny place” before stating that she loved the product but it she was “not a spokesperson.”

Paltrow recently went viral after revealing that she intermittently fasts and consumes bone broth as part of a wellness routine.

“I love soup … I have bone broth for a lot of the days,” she said while appearing on “The Art of Being Well“ podcast. “I try to do one hour of movement, so I’ll go for a walk or I’ll do pilates or I’ll do my Tracy Anderson [workouts].”

The wellness guru also revealed that she uses an IV to administer Glutathione and Phosphatidylcholine supplements.

“I love an IV, I’m an early IV adopter,” said Paltrow.

Several fans of the actress have taken to calling her an “almond mom” – a term used for adults who push disordered eating onto their children – following the appearance.

“She looks physically sick so how much are these IVs really helping,” commented one worried fan on Tiktok.

“The mother of all almond moms,” chimed in a second user.