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NY Post
New York Post
11 Jul 2023


NextImg:Greg Norman’s potential LIV ouster revealed during Senate hearings

The Shark is potentially fish food.

According to documents released during Tuesday’s Senate hearing, there was a proposed side agreement that would force LIV Golf CEO and commissioner Greg Norman out of his role as part of the PGA Tour’s merger with their rival.

That was one of the many proposals to unify golf’s rival factions that representatives of the PGA Tour and the Saudi government discussed during their hasty negotiations this spring.

The talks culminated in a framework agreement announced last month between the tour and Saudi Arabia’s sovereign wealth fund.

The deal to bring Saudi investment into the PGA Tour shocked the golf world and invited scrutiny from Congress as well as the Justice Department, which is looking into potential antitrust violations.

The Permanent Subcommittee on Investigations, chaired by Sen. Richard Blumenthal, D-Conn., released the documents detailing the negotiations ahead of a hearing on Tuesday where one of the architects of the deal and a PGA Tour executive were set to testify.

The subcommittee is seeking to determine how the investment in golf by Saudi Arabia’s Public Investment Fund aligns with the kingdom’s geopolitical interests.

PGA Tour board member Jimmy Dunne testifies before a Senate Subcommittee on Investigations hearing on the proposed PGA Tour-LIV Golf partnership, Tuesday, July 11, 2023.
AP

In his opening remarks, Blumenthal said he wanted to uncover the reasons behind the involvement of a “brutal, repressive regime” in a beloved American sports institution whose leaders, before their deal with the Saudis, had made moral arguments against LIV players taking Saudi money.

“We’re here about questions that go to the core of what the future of this sport and other sports will be in the United States, what happened that led the PGA Tour to change its position,” Blumenthal said.

“Was it only the hope of ending litigation or was it also the unspecified amount of Saudi investment that would come of it? Just how much money did PIF offer the PGA Tour and what other sources of money were sought as an alternative?”

The proposal to replace Norman as LIV’s CEO was included in a side agreement that was negotiated ahead of the announcement, but the committee could not determine whether the side agreement was executed.

Greg Norman's future in doubt as LIV Golf CEO.

Greg Norman’s future in doubt as LIV Golf CEO.
Action Images via Reuters

Emails obtained by the committee showed that PGA Tour board members Jimmy Dunne and Ed Herlihy discussed with PGA Tour CEO Jay Monahan the prospect of Dunne and Herlihy replacing Norman.

“Jimmy, I raised the idea with Jay of you overseeing LIV going forward. He really liked it,” Herlihy wrote on May 15.

“You and me,” Dunne replied.

Norman and Monahan have feuded publicly since LIV Golf started poaching some of the top golfers — including Dustin Johnson, Brooks Koepka and Cam Smith — from the PGA Tour.

PGA Tour chief operating officer Ron Price (left) and PGA Tour board member Jimmy Dunne arrive to testify before a Senate Subcommittee on Investigations hearing.

PGA Tour chief operating officer Ron Price (left) and PGA Tour board member Jimmy Dunne arrive to testify before a Senate Subcommittee on Investigations hearing.
AP

Norman remains in the CEO role, although he has been largely sidelined as the public face of LIV since the deal was announced.

He was invited to testify at Tuesday’s hearing along with the governor of the PIF Yasir Al-Rumayyan; both declined.

Monahan also was not testifying because he is recovering from an unspecified medical situation that kept him out of work for a month; he has said he plans to return next week.

Among the other proposals included in the memo are giving Rory McIlroy and Tiger Woods their own LIV Golf teams, mixed-gender, LIV-style team event with qualifying in Saudi Arabia and concluding in Dubai; awarding world ranking points to LIV events, including retroactively; and PIF sponsorship of two elevated PGA Tour events, including one in Saudi Arabia.

PGA Tour and LIV Golf are ending a war — by joining forces.

The two golf leagues, along with the European DP World Tour, are merging into one company after a period of fierce rivalry, one where LIV Golf defectors were banned from competing on the Tour.

LIV, financed by the Saudi Public Investment Fund and led by legendary golfer Greg Norman, lured some of the top names in golf last year with reported nine-figure contracts, including Phil Mickelson, Dustin Johnson, Brooks Koepka and Bryson DeChambeau.

Other huge golf names, however, like Tiger Woods and Rory McIlroy, stayed loyal to the Tour, despite being offered a massive amount of money.


Follow The Post’s coverage of the PGA Tour-LIV Golf merger


Norman said last year Woods turned down a payday in the range of $700 million-$800 million to stick with the PGA Tour.

With the merger, the Saudi-backed LIV and the Tour are ending an antitrust battle and agreed to end all litigation between the two sides.

“After two years of disruption and distraction, this is a historic day for the game we all know and love,” PGA Tour commissioner Jay Monahan said in a statement. “This transformational partnership recognizes the immeasurable strength of the PGA TOUR’s history, legacy and pro-competitive model.”

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Greg Norman congratulates Cam Smith after his LIV Golf win in London.

Greg Norman congratulates Cam Smith after his LIV Golf win in London.
Action Images via Reuters

None of those proposals was included in the framework agreement that Al-Rumayyan and Monahan signed on June 6.

The agreement called for the parties to drop all lawsuits and to combine the commercial interests of the PGA Tour, LIV and the European tour into a new, for-profit company while maintaining the PGA Tour’s nonprofit status.

— With A