Valentine’s Day is coming up, and whether you’re planning a sultry night out, a cozy evening in, or a chaotic Galentine’s Day that ends with someone crying in a cab (hopefully not you), one thing is non-negotiable: good lingerie. Because let’s be honest, bras should work for you, not against you. Enter EBY, the brand that’s revolutionizing what it means to feel sexy, supported, and actually comfortable at the same time.
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Forget the days of stabbing underwires and flimsy lace that disintegrates in the wash. EBY’s latest collection is here just in time for the season of love (or self-love), featuring rich reds, playful pinks, and sultry sheers that deliver on both form and function. With 15% off using promo code EBYHEART15, you can treat yourself (or someone lucky) to lingerie that’s as practical as it is pretty. Whether you’re team Balconette or devoted to the Relief Bra, there’s a match for every mood, outfit, and cup size.
And here’s the kicker: EBY isn’t just about looking good; it’s about doing good. Co-founded by Renata Black and backed by Rosario Dawson and Venus Williams, the brand donates 10% of proceeds to microfinancing for women in need, helping them start or grow their own businesses. So, every time you slip into one of these game-changing bras, you’re also empowering someone else. That’s what we call a win-win.
When EBY launched the Relief Bra (formerly the Only Bra) in May 2023, it sold out within a week. That’s because it does the impossible: delivers the support of an underwire without an actual wire. The magic? Silicone-flocked technology that lifts without digging, 3D support wings that mold to your shape, and a deep plunge neckline that works under, well, everything. Bonus: It moves with your body, so you won’t be doing that awkward midday strap adjustment dance. Available in Sachet, a soft, romantic pink that’s basically lingerie’s version of a love letter.
If you like your lingerie with a side of engineering genius, the Balconette is your girl. Inspired by the suspension technology of the Golden Gate Bridge (yes, really), this bra lifts, supports, and stays put — no wires required. It’s sleek, breathable, and has a J-hook that lets you switch between traditional and racerback styles. Plus, it comes in Leopard, Red Plum, and Rose Quartz, so you can go classic, bold, or subtly flirty depending on your vibe.
Nothing says power move like sheer lingerie. Available in Black & Jacaranda, this piece delivers a second-skin fit with just the right amount of intrigue. It’s giving ‘effortless seduction’ without trying too hard — perfect for date night, or honestly, just feeling hot while you answer emails.
EBY’s latest Valentine’s drop is for every mood and every moment, whether you’re dressing for yourself, a partner, or a rendezvous that may or may not involve brunch the next morning. And with 15% off using promo code EBYHEART15, now’s the time to upgrade your top drawer. Because let’s face it: bad bras ruin good outfits, and we’re not letting that happen this year.
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