If you’ve spent significant time on the internet, even if you don’t watch Succession, you probably know who Kendall Roy is, even if it’s just through commentary on portrayer Jeremy Strong‘s borderline-destructive method acting.
Kendall Roy is a lot of things: his dad’s (former) number-one boy, a “fearless fighter of the good fight” (his words, not ours), an amateur rapper, and the internet’s babygirl.
Kendall Roy is not, however, a fashion icon — unless you consider corporate fashion iconic.
Now, you might be thinking, why am I reading an article about Kendall Roy’s fashion when you’re saying it’s not iconic?
Great question! Kendall’s wardrobe is very basic — it’s exactly what you’d expect the co-COO of a major media conglomerate to wear most of the time. Suits, expensive watches, the whole nine yards. But it’s one of Kendall’s go-to accessories that have caught the collective eye of the internet: his baseball caps.
To go with his pricey suits, Tom Ford T-shirts, and Gucci sneakers, Kendall’s outfits are usually finished off with a logoless black baseball cap. Even as recent as the season four premiere, Kendall was seen rocking his logoless hat with a pair of $750 Jacques Marie Mage sunglasses.
We found the actual hat used in the show, and weren’t surprised to see it also had a price tag fitting for the kind of person Kendall Roy is. The Loro Piana Cashmere-Blend baseball cap in Black is the exact one used on Succession — it also costs $625.
If you still want the Kendall Roy look without the Kendall Roy price tag, we found a few well-reviewed dupes from some of our favorite brands that still offer luxury at a lower price point. Or maybe you’re looking for a more tongue-in-cheek way to replicate Kendall’s look — we have something for that, too.
This handsome cap is made from warm, breathable, washable merino wool. It features the classic, five-panel construction, curved brim, and adjustable webbing strap closure.
The Cap from Allbirds features an adjustable back and is made of wool, like the brand’s signature sneakers.
Everlane’s basic baseball cap is also adjustable and made with a durable organic cotton canvas.
Lululemon, of course, has perfected the cap for people on the go. It’s lightweight, the complete opposite of the cashmere Succession cap, and water-resistant, so not even a sun shower can stop you from wearing it.
This is the ironic option. Featuring that image of Kendall that became something of a meme, you can get a dad hat from Redbubble that specifically mentions Logan’s number one boy.
As a reminder, new episodes of Succession air every Sunday at 9 p.m. ET on linear HBO and HBO Max. The latter costs as low as $9.99/month (with ads), and you can sign up on the streamer’s website.