Amazon’s Big Prime Day deals have officially kicked off on Oct. 7 and will run through Oct. 8. But some sales have arrived early, like this trendy Coach purse, most recently seen on Bella Hadid.
Meet the Brooklyn Shoulder Bag 39, currently 32% off, and a timely discovery as the brand continues its hot streak on and off the runway.
Last year, Sarah Jessica Parker turned heads in the final season of “And Just Like That” with her oversized, coin purse-style Coach bag. But if that wasn’t enough to signal Coach’s resurgence, the brand has been popping up everywhere — notably on younger faces.
The Brooklyn Shoulder Bag is available in multiple colors, but this gorgeous shade of blue just dropped to a price we can all appreciate during fashion week.
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Coach is focused on becoming a $10 billion brand by leaning into Gen Z’s appetite for affordable luxury, playful design, and culturally relevant marketing.
That strategy was on full display in the front row, with Gen Z stars such as Elle Fanning, Jayson Tatum, and GloRilla giving the brand their full attention.
While fans of the designer can always shop its site, Amazon has become another place to find its luxury handbags. See some of our other favorite finds below.
More Coach Deals We Love
Coach Cassie
Get a polished pebble leather bag that fits over the shoulder or that works as a crossbody.
Coach Leather Crossbody
This bag is available in black or ivory and is one hell of a deal.
Coach Manhattan Tote
This bag totes it all from office work to evening drinks.
This annual Amazon sale — which we like to call October Prime Day — is similar to the well-known July event: it’s a two-day blow out shopping event with deep discounts on bestsellers and everyday essentials. But the timing of this sale makes all the difference; shoppers can also score pre-Black Friday deals on top-rated toys and sell-out-risk gifts before the holiday rush.
Amazon’s fall Prime Day event only lasts two days. This sale starts on Tuesday October 7 at 12:01 a.m. PT and runs through Wednesday October 8 at 11:59 p.m. PT.
Prime Big Deal Days 2025 ends on Wednesday October 8 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on October 9 their time to shop the deals.
Prime Big Deal Days is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.
Already familiar with July Prime Day? Then you’ll love Amazon’s fall version! Like its summer spectacular sale, Amazon’s Prime Big Deal Days offers major discounts for 48 hours, but with a bigger focus on holiday gifts, toys and tech to shop ahead of Black Friday and Cyber Monday.
From reporting on Amazon sales for years, we can tell you for certain that October Prime Day is the ideal period to stock up on household essentials, score great deals on gift-worthy items and toys, take advantage of Black Friday-level discounts on tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.
We certainly think so! October Prime Day is a great chance to score Black Friday-worthy deals on thousands of best-sellers, including everything from big-ticket tech to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.
Already wondering when Amazon’s next Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Black Friday sales to kick off the holiday season in November.
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This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed ladies in The Post’s office, and also known for finding an unbelievable deal on any one of her stylish outfits. Divulging on everything from the most-popular and most-underrated purse brands to her honest thoughts on Kim Kardashian’s Skims undergarments and apparel, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.
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