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NY Post
New York Post
25 May 2023


NextImg:Gen Z is will have better marriages than older generations: study

When you think about Gen Z what is the first thing that comes to mind?

Maybe it is their passion for activism, their strong sense of self or maybe it is their penchant for confusing older generations with their bizarre – if not slightly unhinged – phrases.

What probably doesn’t come to mind is their strong marriages.

Well, it turns out, that is exactly one of the key things this generation will be known for in the future, according to Tinder’s new Future of Dating Report 2023.

Bride and groom holding hands.

A new prediction has been made that Gen Z will have better marriages than the older generations.

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The report, titled A Renaissance in Dating, Driven by Authenticity, revealed 18 to 25-year-olds were drastically changing the dating game in a way that is going to have a major impact if and when they choose to get married.

The data in the report comes from multiple surveys and studies conducted on thousands of people across Australia, the US, the UK, and Canada.

Tinder’s global expert in relationship insights, Paul C. Brunson, believes that Gen Z’s focus on mental health and boundary setting will lay the foundation for them to have “the most successful marriages yet.”

Young adult woman swiping on an online dating app.

A report, titled A Renaissance in Dating, Driven by Authenticity, revealed young adults are drastically changing the dating game.

Getty Images/iStockphoto

“Personal development, emotional well-being, and clear communication in relationships are priorities for Gen Z, which leads to stronger and healthier marriages,” he said as part of five predictions he made as part of the report.

“They are, however, less interested in marriage than previous generations, preferring to focus on creating fulfilling lives.”

This prediction is based, not only on the report but on marriage data from around the world.

hands of happy bride and groom holding each other close-up at wedding ceremony.

Tinder’s global expert in relationship insights, Paul C. Brunson, believes that Gen Z’s focus on mental health and boundary setting will help them have “the most successful marriages yet.”
Getty Images/iStockphoto

Brunson cited recent studies that found within the last three years marital satisfaction in Western countries is lower on average than it was 20 years ago.

But on the other side of this, those in the top 20 percent of marriages today are more satisfied than at any other point in history, Brunson told news.com.au.

“When they analyze that data, they realize that the top 20 percent of marriages today, they utilize skills, learnings, and behaviors that we have now that we didn’t have 20 years ago,” he explained.

“Basically couples who learn healthy behaviors, and then embody that in their relationships typically have a higher satisfaction relationship. So, that’s kind of the premise that I used.”

Brunson then compared this to the behaviors being displayed by Gen Z, branding them the “healthiest dating generation ever,” pointing to their focus on self-improvement, communication, boundary setting, therapy, and mental health.

“So it’s for those reasons, and many others, that I think it’s very clear that the data suggests that Gen Z will have the strongest marriages or strongest marital satisfaction rates,” he said.

“Now they may have fewer marriages, but among those who are married, they will have the strongest.”

The oldest Gen Zs are 26 this year, meaning there are many that are probably already married or thinking about getting married.

However, as Brunson mentioned, the report found marriage is less of a priority for this generation than any that came before.

Side view of a beautiful couple in love kissing and holding hands while drinking coffee.

“Basically couples who learn healthy behaviors, and then embody that in their relationships typically have a higher satisfaction relationship. So, that’s kind of the premise that I used,” Brunson said.
Getty Images/iStockphoto

For the 18 to 25-year-olds who were surveyed, getting married drops to tenth on the priority list when thinking about their short to long-term goals.

In comparison, Millennials put marriage in their top four goals when they were the same age.

Instead 80 percent of Gen Z people believe that their own self-care is their top priority when it comes to dating, with 79 percent wanting prospective partners to share this same view.

Close up woman hand hold using smart phone with heart icon.

Terms such as vibing, kicking it, and sneaky link, tend to align more with how younger singles view the dating process.

Getty Images/iStockphoto

This younger generation is vehemently rejecting old-fashioned norms around what romance and relationships should look like, with a massive 69 percent believing dating standards need to be refreshed to fit a more modern and diverse society.

“If we really want to get to the heart of things, it’s Gen Z who is saving – and savoring – the art of getting to know someone, with that most important someone being themselves,” the report states.

“This is a cohort that’s prioritizing qualities like intentionally and transparency, with self-love and personal fulfillment being a primary consideration.”

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Even the term “dating” has changed its meaning.

For older generations dating someone may be seen as more of a casual thing, but for Gen Z it is something more serious that has a finite goal, such as a romantic relationship.

As a result, many Gen Z people prefer to use different terminology so as not to put as much pressure on a new relationship by defining it with a word like ‘dating’.

Terms such as vibing, kicking it, deep liking, sneaky link, and situations tend to align more with how younger singles perceive the dating process.

All of this is creating a healthier environment for dating for younger people.

In fact, more than half of Millennials surveyed agreed dating is healthier for 18 to 25-year-olds today than it was when they were the same age.

Three in four 33 to 37-year-olds agree that dating games – like playing hard to get, giving mixed signals, and playing the field – were accepted as “normal” when they were younger.

Tinder CMO, Melissa Hobley, told news.com.au this awareness from Millennials about Gen Z and how they have changed the dating game was one of the more surprising parts of the report.

Dating someone might be seen as a casual fling for older generations, versus for Gen Z who view it as more serious.

Dating someone might be seen as a casual fling for older generations, versus for Gen Z who view it as more serious.

Getty Images/iStockphoto

According to a survey, more than half of Millennials agreed that dating is healthier for 18 to 25-year-olds today than it was for them at the same age.

According to a survey, more than half of Millennials agreed that dating is healthier for 18 to 25-year-olds today than it was for them at the same age.

Getty Images

She said dating and courtship had always been ‘hard’ but it was this kind of awareness that shows it was getting better.

“Sometimes the progress is not as fast as we want it to be, but it’s getting better and it’s getting healthier,” Ms Hobley said.

“What Does better mean? It means you can be who you are. And we saw that in the data with 102 or 104 percent increase in daters identifying as non-binary. Our fastest-growing group on Tinder is LGBTQIA+ people.

“So can you be who you are, you can have the kind of connection that you want – short term, long term, whatever that is.”