Diamonds may have been the millennial women’s best friend. But, Gen Z thinks differently.
I’m a 24-year-old woman living in New York City, and if there is one thing I have learned while wandering around the trendy, hip streets of West Village or the Lower East Side — it’s that everybody wants to stand out.
When it comes to style, Gen Z’ers love any opportunity to take risks and set themselves apart from their peers, especially older millennials and boomers. Adding jewelry is one of the easiest ways to elevate a look and bring out some personality. While classic cuts will always exert immense cultural influence, the new wave of young adults seems far less interested in status-signaling with material things.
With keepsakes, most twenty-somethings look for something that is truly unique. Perhaps, something custom. Certainly, something irreplaceable. The more out-of-the-box the better. Worn-in sneakers. Initialied tote bags. I mean, we even decorate our water bottles and phone cases.
Charms are no exception. It’s no wonder many of us are running to Ritani, a modern jewelry brand, that was also born in 1999, the Gen Z era.
While Ritani offers a scope of stunning engagement rings, traditional wedding bands, and fine jewelry for just about any life milestone — it’s the intuitive charm-building service that has captivated the younger crowd.
The design process only takes a few minutes, or as long as you want depending on how detailed you’d like to get with your creation.
Customization begins with the foundation, a 14-karat yellow gold faceted satellite cable chain, that comes in five different styles and two lengths. Then, designers can select from an array of carefully carved letters and detailed symbols. The range of silhouettes is largely reflective of Gen Z interests; there are caricatures of the sun, evil eyes, key chains, heart locks, and mini birthstones.
The charm-building service is equally suitable for a minimalist desiring a single standout shape on the chain of their choice, or someone who wants to build a bold necklace with an extravagant variety. Ritani has put design in the eyes of the beholder, and that is the exact sentiment that Gen Z looks for when crafting a personal aesthetic.
Like all Ritani jewelry, the charm necklaces are made to order in New York by expert artisans — which means what you’re getting is high-quality, authenticated, and truly one-of-a-kind.
Hunting for a headline-worthy haul? Keep shopping with Post Wanted.
This article was written by Miska Salemann, New York Post Commerce Journalist. As a Gen Z first-time mother of one, Miska tests baby, maternity and postpartum products ranging from stylish new kids clothes to long-trusted diaper brands with her daughter. She evaluates baby- and mom-approved products for practicality and quality, and consults medical and parenting experts to weigh in on safe ingredients, usage and more. Before arriving at the Post, she covered the lifestyle and consumer verticals for the U.S. Sun.