If you didn’t already know about Prime Video Channels, you likely will after tonight thanks to a new ad campaign that Amazon kicked off during tonight’s Thursday Night Football premiere.

While other streaming services, like Apple TV+ and Hulu + Live TV, offer add-ons, there’s no service that has as quite a robust selection as Prime Video.

The streamer is set to launch a new ad campaign in tandem with 2023-24 Thursday Night Football highlighting all of the great movies and shows you’ll be able to watch on Prime Video with add-on channels and video-on-demand purchases (like Barbie, which just hit the streamer this week!) and rentals. It culminates with Prime Video’s new tagline: “Find your happy place.”

Whether your happy place is Barbieland, Westeros, Dutton Ranch, or NYC in the mid-20th century, you’ll find it on Prime Video.

Prime Video is included with an Amazon Prime Membership ($15/month). Learn more here.

What does this all mean, though?

Essentially, Prime Video makes it easier and more convenient than ever to stream all of the hottest shows, by allowing users to add other streaming subscriptions onto their Prime Video accounts for an additional cost (usually the monthly price of the streaming service). Now, all of your content will be inside one app instead of across a few.

The commercial specifically highlights the following services; here’s some info on them, plus a few of their streaming highlights.

Some of our other favorite Prime Video Channel add-ons include:

For more content, check out the Decider Shopping section.