A philosopher at heart, cashmere king Brunello Cucinelli espouses “humanistic capitalism.” Calling for “dignity and respect” in business, he believes in higher-than-average pay for his employees and a no-email-after-office-hours policy.
The executive chairman and creative director of the Italian luxury fashion label that bears his name recently hosted his 70th birthday celebration — attended by 500 friends, including Martha Stewart, Vanessa Kirby and Patrick Dempsey — in the medieval Umbrian hamlet of Solomeo, where his company is based.
He has dedicated years to restoring the picturesque town, where he lives with his wife, Federica, close to daughters Carolina and Camilla, and their families. Here, he shares with Alexa his much-loved antiques, books and new scents.
Cashmere and silk scarf (similar), $1,150 at Brunello Cucinelli
Cavallo Prince of Wales blazer $5,995, and trousers, $2,000, both at Brunello Cucinelli
Notebook, $25 at Moleskine
Crouch & Fitzgerald suitcase (similar), $395 at 1stDibs
Copper-mounted tabletop magnifier, $68 at Etsy
Castello di Solomeo 2018 cabernet sangiovese, $1,283 (for 3 bottles) at Fine+Rare
Retro leather soccer ball (similar), $90 at Modest Vintage Player
Brunello Cucinelli “Pour Homme” and “Pour Femme” eau de parfum sprays, $210 each (for 3.4 oz.) at Saks Fifth Avenue
“Meditations” by Marcus Aurelius, $15 at Amazon
Castelluccio di Norcia restoration project