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Sep 5, 2025  |  
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NextImg:Exclusive | ‘Selling New York’ star Steve Gold has re-listed his beautifully designed Soho home for $9.99M

The Soho sanctuary of top broker Steve Gold, known for his roles on Netflix’s “Selling New York” and Bravo’s “Million Dollar Listing New York,” is back on the market for $9.99 million — down from its $10.8 million ask last year

The three-bedroom, 3.5-bath loft is in a charming cast-iron and brick building that dates to 1920 at 22 Wooster St. 

At 3,400 square feet, the full-floor residence is also available as a $49,000-per-month rental starting in November, when the current renter will be out, Gold said.

Steve Gold. NBCU Photo Bank via Getty Images
Exposed beams add charm to the downtown residence. Nina Poon
There’s plenty of room for entertaining. Nina Poon
Abundant light stretches even into this kitchen. Nina Poon

Original details include 11-foot-high ceilings, exposed beams, columns, lots of windows and five skylights. 

“What I love most is the light. It’s really rare to get a really bright loft. But this one has three exposures and five skylights. You can walk through the entire loft and not need to turn on a light because there is so much natural sunlight and there are so many windows — even in the laundry room and bath,” he told Gimme Shelter.

The focus of the nest is an open great room with a chef’s kitchen, and a dining and entertaining area. The gut-renovated spread opens from a key-locked elevator. New details include 16-inch wide oak plank floors from Denmark, 14 new windows, Italian stone and custom Venetian plasterwork by artist Benjamin Lai.

A rounded alcove off the great room is currently configured as a TV nook, but could also be a spot to add stairs to the roof, which could be purchased separately from the building. 

“I built this for myself and my family and always imagined putting in a spiral staircase through the skylight that would lead to the roof. But plans change with kids, and schools, and my wife also had her own ideas,” Gold said.

If one kitchen isn’t enough, there’s also a second kitchen with dual ovens, a warming drawer and a wine cooler that is hidden behind pocket doors. 

“We love entertaining and we had a lot of parties here. What’s great is that people can gather in the kitchen while the second kitchen can be used for prep,” Gold said.

Gold is listing due to his family growing. Nina Poon
One of the home’s bedrooms. Nina Poon
Design-magazine details are seen at every turn. Nina Poon
A lovely spa-like bath retreat. Nina Poon

In addition, there’s a small home office off the great room framed by a large arched window. A wide hallway leads to the main bedroom suite, which has two large windows, dual walk-in closets — one is 18 feet tall and comes with a rare city perk.

“We built this for our growing family and there is lots of hidden storage — we went overboard with it,” Gold said.

 The 13-unit building is between Grand and Canal streets.

Gold, natch, is the listing broker. He’s with the Corcoran Group.

He also owns a 10.5-acre estate in Greenwich, Connecticut, which he bought for $7.3 million in 2022 — not far from his hometown of Stamford.