A singular mission is at the center of everything Most Valuable Promotions is about. 

It’s led directly to the historic Amanda Serrano-Katie Taylor card Friday night at Madison Square Garden that goes against so much of what the boxing community had been used to. Serrano and Taylor were previously the co-main event on MVP’s highly watched Jake Paul-Mike Tyson card in November and stole the show for the card with a competitive and action-packed bout. 

“For us, our entire company is based on disruption,” Nakisa Bidarian, MVP’s co-founder, told The Post. “How do we do things differently? Even though we’re small, we’re new, we’re young, can we do something that makes people say, ‘Oh, wow, that was crazy, that was viral, that was different?’ When we started MVP, we started making these massive bets, these weird bets that nobody else was doing in sports. Every step of the way, we’ve done these unique, disruptive things.” 

Bidarian co-founded the promotional company with Paul, the Youtuber-turned-boxer who has made it a mission to shake up the sport. Friday’s card is a major example of that mindset.