With skincare products available almost everywhere, it’s understandable if we’re tempted to pick up a serum for $50, maybe $100, in the hope we’ll experience instant gratification.
But good things come to those who wait, and the Estée Lauder Perfectionist Pro Rapid Firm + Lift Face Serum is now on sale ahead of Amazon Prime Big Deal Days. Ahem, October Prime Day for all those who are retail-obsessed, as our commerce team.
I vividly remember waltzing up to the Estée Lauder counter with my mom when I was 8 years old: eyes wide at the glass-rimmed shelves, looking at all of the lined-up lipsticks and stacked-up serums. What always stayed with me? The brand’s mission to provide the latest and greatest anti-aging treatment.
Ahead of October Prime Day, the Estée Lauder Perfectionist Pro Rapid Firm + Lift Face Serum is 20% off and quite revolutionary. It’s known for both firming and brightening with consistent use, thanks to its Hexapeptide and vitamin C-powered formulation.
By adding this serum to your routine, you’ll likely notice firmer, smoother and more sculpted skin.
Though I’m in my twenties, I’ve swatched, slathered and spiritedly applied Estée Lauder’s range of potent serums, creams, mascaras and everything else in that free gift with purchase bag they gift you. No lie, I’ve been using its Advanced Night Repair for a decade, so if this is yet another hit-it-out-of-the-park peptide serum, I’m swinging it right into my cart while it’s 20% off.
This serum works by targeting five key zones — upper face, nasolabial folds, cheeks, jawline and neck — to noticeably lift sagging and dull skin, while brightening it with the nimble power of vitamin C.
TLDR: as a beauty reporter, I see many products with anti-aging slapped onto their labels, but few focus on brightening. You’ll likely see vitamin C in some serums, but some of them are too fragranced or packed with a bunch of what-even-are-these ingredients that have a heavy, goopy feel.
It takes a special formula to absorb thoroughly, and while it’ll take consistent use to see firmer skin and fewer lines, your skin will be radiant in the interim.
So, there’s no better time to pick up the Estée Lauder Perfectionist Pro Rapid Firm + Lift Face Serum than right now while it’s 20% off. While you’re at it, the brand’s Futurist Peptide-Power Serum Primer (also on sale!) is another stow-away for your cart that pairs well with its Perfectionist Pro formula, right before applying your favorite foundation.
Early Prime Day Beauty Deals
For longtime fans of Lancôme, this is one of the most respected anti-aging serums you can pick up — a premium pick on sale for less than $60.
One of my absolute favorite HA serums of all time is this one, boasting 20K+ purchases this month and nearly 32K rave reviews.
Anti-aging doesn’t stop at skincare, especially when SPF is tossed into the mix. This is one of my favorite tinted moisturizers that never fails.
This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
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