Ed Werder says there is no “bull junk” he’s written about Deion Sanders and Colorado – especially since he’s a television analyst.

Thus, Werder is not sure why Sanders chose to single him out in a viral moment following Saturday’s 45-42 upset win over then-No. 17 TCU.

“I do know Deion and maybe that was the reason we had a problem, I don’t know,” Werder told Dan Patrick on “The Dan Patrick Show” on Tuesday.

Here’s the scene.

Following Colorado’s stunning season-opening upset, Sanders called out Werder when the long-time reporter attempted to ask a question in the postgame media session.

Werder, who is an NFL reporter, covered the game since he lives 40 minutes from TCU.

Colorado put on a show to upset the Horned Frogs, who played in the national title game last season.

“What’s up boss? You believe now? … Do you believe now? I read through that bull junk you wrote, I read that, I sifted through all that,” Sanders said to Werder, who asked what he wrote. 

“Do you believe?” Sanders asked, to which Werder replied: “In what?”

“You don’t believe? You just answered it. You don’t believe it. Next question,” Sanders said.

Sanders and Werder have a history going back to the Hall of Famer’s days in the NFL, especially in Dallas, and they conducted sit-down interviews together in the past.

Werder said it would not have been “journalistically appropriate” for him to answer the question and state whether he believes in Colorado, and Sanders knows that.

“Fortunately, he realized it wasn’t going to happen and eventually he moved on without taking my question because if he was intent on waiting we’d still be there,” Werder said. “I don’t really understand: Why did it matter? In that moment, after all he and his sons and his coaching staff and players had accomplished …”

Werder noted how Sanders, despite being asked repeatedly by the journalist, could not cite the supposed “bull junk” he had wrote.

“The reason is because no such example exists,” Werder said.

Werder wondered if a March 23 tweet about the buzz at Colorado under its “celebrity” coach perhaps set off Sanders, although he asked how it made him a doubter.

“Colorado’s celebrity football coach has made @CUBuffsFootball the most interesting program in the country,” Werder tweeted. “It’s No. 2 in merchandise sales, Folsom Field suites are sold out and season-ticket renewal rate stands at 97%. @DeionSanders has created attention before his first win.”

Patrick surmised that Sanders used Werder, who represents ESPN, as a prop, and his comments were part of a performance, a theory with which Werder agreed.

Werder hypothesized that the influx of former athletes into media has led to more positive coverage than before, which has coaches less accepting of critical coverage.

“That leads to a situation like this, if he’s referring to my tweet where somebody sees something that’s not overwhelmingly positive and it feels negative in the context they’re used to,” Werder said.

He added: “I think it’s possible he was overly sensitive to this piece where I referred to him as a celebrity coach, although I don’t know how he doesn’t think he’s a celebrity. He would be offended if you told him he was not a celebrity, wouldn’t he?”