Amazon Prime Day kicks off on July 11, but you don’t have to wait until then to shop amazing deals.

Early deals are already kicking off all across the site, so that thing you’ve been eyeing and thinking, “I’ll wait until Prime Day to grab that,” might be on sale right now.

That even includes big-ticket items like TVs.

If you’re in the market for a new TV, we found a deal you won’t want to miss.

For a limited time, you can get a 50-inch 4K TV from Insignia for an awesomely low price of $200. That’s 43% off the normal retail price of $350.

A 4K TV for just $200? That’s a steal if we’ve ever seen one!

The 2023 model TV comes equipped to display shows in 4K Ultra High Definition (UHD) formats where available (i.e., on cable channels that broadcast in 4K or streaming services that include 4K playback on titles, like Prime Video, Max, and Netflix). It also supports the premium sound format DTS Studio Sound, which uses two-speaker playback to create a deeper, more immersive sound.

For those that primarily stream instead of watching TV on linear cable, an additional streaming device won’t be necessary with this TV, since the Fire TV interface is built right into it. Download the apps of all your favorite streamers and get streaming — it’s quick and easy.

It also comes with an Alexa voice remote, so you can change the channel, adjust the volume, search for shows, and more, all with your voice.