You’re not alone if you mostly think of vacuums and haircare when you think of Dyson.

After all, that is the brand’s claim to fame, from its powerful corded and cordless vacuum cleaners to the viral Airwrap.

Headphones aren’t typically the first product that comes to mind when most people think of Dyson.

And yet, the company’s again struck viral gold with its first-ever wearable product, the new Dyson Zone headphones — even if the reaction is mostly confusion.

The Zone headphones aren’t an ordinary pair of over-the-ear headphones with their advanced noise cancellation technology and ultra-low distortion engineering; of course, there’s a Dyson twist, and it’s exactly what you might expect from a company that’s perfected different ways of using air.

These headphones also double as an air purifier.

Each ear has filters installed that are said to remove gases and 99% of pollutants as small as 0.1 microns, per Dyson. So the air that … hits your ears … will always be as clean as possible.

That’s not even the most confusing part, though, because, besides just the headphones, the Zone comes with a detachable visor that covers your nose and mouth so you can breathe in filtered air.

If the look they were going for is Bane from The Dark Knight Rises, they nailed it.

We’re not exactly sure who this product is for, but if it’s you, it’ll only set you back a cool $950.