Influential Beach was one of the hottest spots at the Cannes Lions festival this year.

Influential, which bills itself as the world’s largest influencer marketing company, took over the Plage du Festival beach club (home to Twitter Beach in previous years at the festival) for the week.

It partnered with marketing network Brand Innovators and Page Six to host a group of celebrities, influencers, and Fortune 500 CMOs for three days of speaking sessions, cocktail parties, and nightly Influential Beach After Dark parties with sounds provided by renowned NYC DJ, MICK and influencer DJ, Spence.

Celebrities and influencers dropped by, including Paris Hilton, will.i.am, Maria Sharapova, Saquon Barkley, Julian Edelman, Dale Moss, Chike & Coodie, Josh Richards, Adam W., David Dobrik, Katie Austin, Cameron Dallas, Natalie Mariduena, Ugo Mozie, Anthony Alcaraz, Diana Flores, Chase Griffin and Eric Bigger.

A slew of execs were also on the scene, including CMOs Tariq Hassan of McDonald’s, Manolo Arroyo of Coca-Cola, Kory Marchisotto of e.l.f. Cosmetics, Raja Rajamanar of MasterCard, Todd Kaplan of Pepsi, Taylor Montgomery of Taco Bell, Angela Zepeda of Hyundai, and Marissa Jarratt of 7-11.

Influential Beach was lead by Ryan and Chris Detert, CEO and CCO of Influential.

We’re told Chris Detert ended the week modeling in Gary Vee’s fashion show on the Vayner yacht, alongside Tiffany Hadish.