Taste the rainbow! Celebrate Pride Month with Winky Lux’s Rainbow Balm, enveloped in Pride-inspired packaging.

Color-changing beauty products are trending for summer—one scroll down TikTok’s “For You” page serves as proof. Rainbow Balm is the first and only hybrid pH-color changing lip formula combined with lip stain. 

The product is split into three colors: blue, red and orange. The blue stripe is pH activated, meaning it will develop a color according to your skin’s unique pH level. Your skin’s pH changes during the day, so the lip balm shade may be different according to when you apply it. When the blue stripe calibrates the red and orange stripes, the colors come together to create the perfect shade of sheer cherry. (I tried it, and yes, it really does change color!)

Resist the urge to lick your lips: the lip balm is pineapple-flavored for a fruity finish. The formula also includes jojoba oil for a smooth, moisturizing demi-shine effect.

Rainbow Balm launched in June 2019 for Pride Month as the most unique Winky Lux pH lip balm yet. Since then, it has been a top-seller across all product channels. “Every day at Winky Lux we celebrate all of our community and spark joy for every makeup lover,” said Jill Keiser, VP of Integrated Marketing. “The Rainbow Balm was created to do just that.”

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