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NY Post
New York Post
15 Apr 2023


NextImg:Bud Light fiasco should wake up  corporate America to drop all wokery

“We never intended to be part of a discussion that divides people,” blurred Anheuser-Busch InBev CEO Brendan Whitworth on Friday in a belated bid to cap outrage over the Bud Light-Dylan Mulvaney idiocy.

Pathetic.

At best, this is a confession of sheer out-of-touch idiocy.

Shipping the “influencer” a case of cans bearing her face in hopes she’d share her joy was guaranteed to backfire.

Bud Light execs have already admitted the stunt was a bid to buy some profile with young people.

But her followers are a tiny, self-selected sliver of the larger public — people amused by a former man prancing around in a parody of girlhood.

It’s only deeply-siloed progressives (including President Joe Biden’s handlers, sigh) who’ve concluded that Dylan-worship is an “it” thing.

Any marketing professional should know better — and realize how badly appealing to wokery would annoy the brand’s existing customers.

The sales disaster is plainly epic (not to mention the stock-price collapse), or Whitworth wouldn’t be trying to put out the fire with blather like, “We are in the business of bringing people together over a beer.”

Bud Light partnered with Dylan Mulvaney to celebrate her one-year anniversary of transitioning.
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(Heck, that touchy-feely claim probably further infuriates Bud drinkers.)

Let’s hope the lesson sinks in far and wide across corporate America: Neither politics nor culture-war activism is the way to sell anything.

Better still, take it a step further: The minions telling you to embrace everything from climate hysteria to racist “diversity, equity and inclusion” ideology don’t have a clue what average Americans think.

Campuses and the cultural elite may be deep in woke delusions, but business leaders need to keep their grip on reality.