The Brewers are in hamburger heaven.
The team picked up its 12th straight win on Wednesday in a 12-5 victory over the Pirates, securing free burgers for the entire state of Wisconsin from local chain George Webb and putting the Brewers on the cusp of tying a franchise record for consecutive wins.
The promotion dates back to the 1940s, when George Webb predicted the Milwaukee Braves would win 12 games, according to its website.
“Back in the 1940s, George Webb boldly predicted a 12-game winning streak for Milwaukee’s team—first the Braves and later the Brewers—and famously said the city deserved a free burger if it ever happened. He didn’t promise it outright—but here in Milwaukee, promises are kept,” the company website reads.
Webb has had to honor its word twice since then, first when the Brewers set the record for 13 straight wins to start the 1987 season, seeing the restaurant chain give out 168,000 burgers, and then again in 2018 when the team won 12 consecutive games.
The restaurant gave out 90,000 free burgers plus 100,000 redeemable vouchers in the latter instance.
The chain said Wednesday that it would announce the date for the promotion on Thursday.
The Brewers’ latest win upped their record to an MLB-best 76-44.
ESPN’s Jesse Rogers reported that during the Brewers’ winning streak, the team has scored 103 runs to become the second franchise in the last 80 seasons to score at least 100 runs during a 12-game winning streak.
The Brewers also scored 12 or more runs in back-to-back games for the first time since 2018.
Milwaukee will have a day off on Thursday before it looks to tie its franchise record on Friday against the Reds in Cincinnati.