Hello, beautiful.
On Thursday, Jones Road Beauty celebrated its fifth anniversary by dropping the Bobbi Kit 5.0 — a curated mix of founder Bobbi Brown’s favorites, including new debuts that are sure to be a hit with fans (or a perfect intro for those looking to try the brand).
Inside a reusable, Jones Road-branded bag, you’ll find a brand-new creamy eyeshadow stick in universally flattering neutral hues, as well as the hit solid Illuminator from last year’s kit. (We’re also especially excited to try Batch 18, a lip color Brown developed during the early days of the brand.)
The kit comes in two fall-ready color options and also includes the famed mini Miracle Balms and the Best Pencil eyeliner in espresso — a new, deep and rich shade exclusive to the kit (for now) — to round out your stash.
Celebs like Brooke Shields, Christie Brinkley and Paulina Porizkova have all expressed their love for the label. The latter once shared a Instagram post about the Miracle Balms, saying, “This is not a sponsored post, it’s really what I use and love,” while name-checking three shades she uses for different looks.
The one-and-done sets — designed for the “‘ultimate laid-back statement look,” per the brand — offer the range of natural, flattering and glowy shades that Brown is famous for.
Jones Road is known to drop annual anniversary sets, and this celebratory kit will be a joy to own and gift to others. But don’t delay, every year these sell like hotcakes — and once they are gone, there’s no telling when or if they will be back.
Both kits are designed to flatter everyone, so you can’t go wrong.
The makeup legend also spoke to Page Six Style last month, as her brand released new full-coverage lipsticks that have already become a hit with brand fans.
If you’re looking for a little seasonal oomph, try Rosewood, a medium reddened brown, or pick a shade close to your natural lips, as Brown suggests.
This article was written by Erica Radol, Page Six Commerce Reporter. From identifying the top anti-aging skincare secrets the stars trust to pinpointing the season’s next big fashion trends to finding a great deal on all of the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling fashion and beauty products. Before joining Page Six in 2025, she wrote about entertainment, lifestyle and shopping trends for Us Weekly, The Daily Beast, Entertainment Tonight, Well+Good and Hearst.