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NY Post
New York Post
8 Jan 2024


NextImg:Blue Apron debuts new ‘Prepared & Ready’ meal kits in 2024

Following the hustle and bustle of the holiday season comes a newfound appreciation for rest. Not only rest but new habits, two of the most popular being (1) moving your body more and (2) eating a more balanced diet.

Luckily, the mission of meal kit company Blue Apron is set forth to do exactly that — helping households attain a well-balanced, nutritional lifestyle with foods they’ll actually enjoy. And now, the company’s new “Prepared & Ready” line extends its message in an advantageous way forward.

The new line is Blue Apron’s foray into pre-made, non-frozen meals that — yes, of course — are delivered fresh to your door. The direct-to-consumer brand’s expansion debuted on Dec. 11 and can be accessed with or without a subscription.

Not only is Blue Apron one of our favorite meal kits we reviewed but “Prepared & Ready” is an extension of the service’s commitment to, in simple terms, making life easier. It’s also the perfect lifestyle addendum to consider as you think about personal wellness goals for the new year.

The “Prepared & Ready” line features more than 16 nutritionist-approved meals to choose from, so you don’t have to worry if you’re getting enough veggies or enough protein in your day-to-day diet. Of course, you’ll always want to consult with your dietitian or nutritionist for specific needs.

Blue Apron

Namely, the chef-crafted menu features a variety of cuisines, seasonal produce, signature sauces and vegetarian options. Interestingly enough, you’ll also find select cuts of meat prepared sous vide, a French technique that locks in flavor and freshness for that tender, juicy end result we all know, love and crave.

Blue Apron’s “Prepared & Ready” debut also includes dietician-approved offerings. Here, you’ll find carb-conscious meals, options with 30 grams or more of protein and meals with 600 calories or less.

In short, Blue Apron makes wholesome eating as easy as can be and customized to certain areas of nutritional focus, like consuming more protein or cutting back on calories.

Aside from its nutritional value, we also appreciate Blue Apron’s commitment to making healthy eating fairly priced and accessible. Meals start at only $13.49 a serving and are available to ship starting the week of Jan. 8. Its ease and convenience, coupled with its delicious meals, is quite unmatched.

Plus, Blue Apron is now offering 65% off your first box — plus free shipping — until Jan. 14.

Even better? The second these meals arrive at your door, you can pop them into your refrigerator. Or, if you so wish, can pop them into your microwave if you’re craving a full entree.

For a closer look, we pulled some of the recipes that sound the most delicious to us. Keep in mind Blue Apron rotates its menu regularly, but we promise you one thing: you’ll always find a diversity of delectable meals you’ll want to factor into your weekly eating schedule.

What’s great about Blue Apron is its transparency. With each recipe, you’ll never have to wonder what exactly made its way into your meal, and the service breaks down the nutritional value per serving.

So, we’re excited about the new Blue Apron “Prepared & Ready” line. Whether you’re commuting to work and want to meal prep more in 2024 (don’t we all!) or want to kick your feet up and relax one evening without worrying about whipping out your pots, pans and a list of ingredients — you’re in for a treat. After all, it doesn’t get easier than shipping fresh, pre-made meals straight to your door at your convenience.

Check out the New York Post Shopping section for more content.