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Jul 13, 2025  |  
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NextImg:Bill Belichick playing ‘second fiddle’ to Jordon Hudson as UNC debut nears: College football insider

It’s the Jordon and Bill show in Chapel Hill — in that order.

College football analyst Paul Finebaum said Bill Belichick is playing “second fiddle” to 24-year-old girlfriend Jordon Hudson while he closes in on his college football coaching debut.

“Also, there’s Bill Belichick, anybody heard of this guy?” Finebaum said on “First Take” on Friday while previewing the ACC. “He’s only the most-famous NFL coach of all time this side of Vince Lombardi, but lately he’s played second fiddle to his girlfriend. I can’t believe I’m actually saying that, but I am.”

Bill Belichick (r) and Jordon Hudson (l) during the infamous “CBS Sunday Morning” interview. CBS

It’s certainly hard to separate Belichick and Hudson since the duo has gone public, and Hudson has made plenty of headlines on her own.

While “CBS Sunday Morning” interviewed Belichick in April about his book, Hudson became the focus after she shut down questions about how the pair met.

That led to a back-and-forth between the network and ex-Patriots coach.

There has also been controversy about whether North Carolina banned Hudson from the facilities — the school has said no — accusations of Hudson attempting to hijack a Dunkin’ Donuts Super Bowl commercial and recent bickering with Belichick’s ex, Linda Holliday.

Paul Finebaum on “First Take” on July 11. @FirstTake/X

All the off-the-field headlines are contrary to how Belichick operated during his Patriots tenure, with several of his ex-players even noting how he would tell the team to limit distractions.

The constant headlines have only heightened the anticipation for his first season coaching in the collegiate ranks, which begins Sept. 1 at home against TCU.

Belichick and Hudson have often been in the spotlight. AP

The Tar Heels’ Over/Under is set at 7.5 wins at DraftKings, with plus-odds to the Over.

Some of North Carolina’s high-profile games include an Oct. 4 home game against defending conference champion Clemson and an Oct. 31 road game at Syracuse.

“And that is a story that is really intriguing everyone. How does he do on the field?” Finebaum said. “Mack Brown did not leave a great cupboard in Chapel Hill and I think Belichick has recruited well. Can he navigate the nuances of college football, that is really the question?”