She means business.
Beyoncé, 43, dressed to impress for Cécred’s Ulta launch party in Los Angeles, looking like an absolute boss in a white blazer minidress and coordinating silky tie.
Celebrating her haircare brand hitting over 1,400 Ulta stores nationwide and online, the Grammy-winning singer was all smiles at the event, posing in a menswear-inspired Wardrobe.NYC number ($2,000).
In true Beyoncé fashion, she put her own stamp on the look, adding a voluminous white cape and matching her all-white bottles.
The entrepreneur accented the outfit with aviator sunglasses from Amavii ($255) and Aquazzura leather heels ($895 $537).
Naturally, her wavy, incredibly bouncy blond hair, courtesy of celebrity hairstylist Kim Kimble, looked sensational.
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In addition to launching Cécred’s full range of products at the retailer, the partnership includes specialty treatments at all 1,400+ The Salon at Ulta Beauty locations.
Meanwhile, on May 18, Cécred and Ulta Beauty will launch a brand-dedicated salon event, Cécred Sundays, which will be held on an ongoing basis at 200 store locations.
In other words, the Beyhive can achieve Beyoncé-worthy hair thanks to one of the 7,000 stylists “trained on the science and efficacy behind Cécred products,” per a press release obtained by Page Six.
Queen B announced the haircare brand’s major milestone in February via an Instagram video, wearing a luxe cream off-the-shoulder Vivienne Westwood dress.
Beyoncé officially launched the company in February 2024, after first teasing it the year prior.