It’s not just a battle of bets, it’s a technological war.

Sports betting operators are constantly looking at ways to be the fastest, most progressive, and easiest-to-use apps in a highly competitive market.

BetMGM went in a different direction.

The Post learned Tuesday that the company was overhauling new parts of its app to make it faster and easier to scroll ahead of the upcoming football season.

“This is the fastest, most user-friendly and best product we have ever offered,” BetMGM CEO Adam Greenblatt said. “Every detail was designed with players in mind. By blending years of customer feedback with the ingenuity of our product development team, we’ve built a premium sports betting app with a level of detail and insight that sets BetMGM apart.”

In a world dominated by DraftKings and FanDuel, BetMGM is hanging onto the third slot in the competitive online sports betting market.

This latest update finally brings live same-game parlay bets into the fold for BetMGM.

A market that DraftKings and FanDuel have dominated, BetMGM now has a chance to compete in the space while games are actively happening.

Their app hasn’t always been up to the same speeds as the other two competitors, although this latest update, which includes a new wheel scrolling feature for their “correct score” market, should help fix that.

The wheel scrolling feature may be expanded to other aspects of their app, although that will not be unveiled in this latest update.

Fanatics Sportsbook, which has been disrupting a bit of the competition in recent years, has made a gangbuster in terms of rewards with its FanCash.

MGM is now showing users how many rewards points they are getting with each bet that is placed.

They have a massive amount of potential rewards that players can enjoy, including their ecosystem of hotels throughout the country, including Las Vegas and Atlantic City.

The betting market is currently in flux, with prediction markets like Kalshi changing the way sports betting operators typically view sports betting.

This change from BetMGM is sure to be one of many as these apps look to curry favor with the public who want to snag a buck or two.

Erich Richter is a brazilian jiu-jitsu blue belt but he has a black belt in MMA betting. During the football season he’s showcased massive profits at The Post in the player prop market the last two seasons. While constantly betting long shots, his return on investment is 30.15 percent since 2022.