Bethenny Frankel took this fresh formula for a dry run.
The self-proclaimed “accidental influencer” raved over Ouai’s “phenomenal” Super Dry Shampoo on Instagram last week, saying that “not all dry shampoos are created equal.”
“I’m obsessed with this product, this is going to sell out — mark my words,” she told viewers while spritzing on both the Cape Town and Melrose Place scents.
While she teamed up with the brand on the video, she assured viewers she first discovered the brand “totally organically” a year ago and immediately “freaked out over the scents.”
“It’s very airy and not scary,” she said of the latest launch. “I’m obsessed with this product. Do me a favor: If I’ve asked you one thing my whole life, put this in your damn cart.”
Frankel’s not the only one who swears by the stuff, as Page Six Commerce Reporter Erica Radol is also hooked on Ouai.
“I have struggled with dry shampoo for years, and Ouai’s version is the first one that I’ve loved,” she says. “It gives my fine hair volume, is not sticky and doesn’t leave a white mess.”
While the “heavenly” floral Melrose Place scent is Erica’s go-to, she says Cape Town is equally “incredible.”
Shop more ouai favorites
Given Ouai is run by celebrity hairstylist Jen Atkin, who’s worked with everyone from the Kardashians to Jessica Alba, it’s no surprise the brand has a long list of A-list fans, too.
Jenna Lyons once told us the Detox Shampoo is her go-to — “My hair looks perfect when I wake up,” she raved — while Paige DeSorbo name-dropped the brand’s Wave Spray on her “Giggly Squad” podcast this month.
Meanwhile, Kyle Richards is partial to the brand’s North Bondi Eau de Parfum, which she called her “favorite” in a recent Amazon Live.
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.