The Baby Gronk saga has taken another turn.

Madden San Miguel is a 10-year-old influencer from the Dallas area, who has gone viral for his youth football highlights and for interacting with celebrities such as Olivia Dunne, Nick Saban and Shaquille O’Neal.

His father, Jake San Miguel, has been candid about how he is strategically marketing his son.

The father and son appeared together on the “Bring the Juice” podcast, and as Baby Gronk was giving answers his father would correct him and tell his son how to answer them better, and the son would dutifully obey.

One host asked Baby Gronk, “Are you HIM?”

“Yes,” the younger San Miguel answered.

The father told his son to ask the host, “Man, what kind of question is that? You’ve seen my Instagram.”

At this request, Baby Gronk repeated what his father had instructed him to say.

This went on for more questions and answers.

The host asked the young football player if he would take Olivia Dunne to prom, and he was told by his father to answer, “I already DM’ed her and she said yes.”

Last week, the elder San Miguel explained the desired endgame in an interview with The Athletic.

“Everything we do for content is on purpose. Everything is planned out. Just being a creator and being an influencer. The internet and real life and his training are kept separate. He is actually really advanced and very good at football, and he plays five sports. A lot of people don’t know this about him, but he is a better baseball player than football player. He’s a really humble kid. Straight-A student,” the father said.

“Just keep stacking up, being a part of companies, this and that. By the time he’s a senior in high school, he’s a millionaire and above and he’s well taken care of. That way he can live a good life without struggle or worry. It’s the insurance behind sports. You don’t have to go pro anymore. Like Livvy Dunne, she’s set for life already because of the internet.”